L’Oréal Perso Smart AI System For Personalised Beauty
L’Oréal has unveiled Perso, an AI-powered at-home system for beauty personalisation. Developed by the L’Oréal Technology Incubator, Perso’s sleek device is said to be 6.5 inches high and weighs just over one pound. It features a streamlined four-step process that claims to create on-demand skincare and cosmetic formulas optimised for increasing levels of personalisation over time, incorporating real-time skin assessment, air-quality, pollution data, and trend analysis. The device can also create custom formulas for lipstick and foundation—capabilities which will be launched at a later date.
“Building on our deep scientific heritage and leadership in innovation, L’Oréal is once again leveraging advanced technology to create smart beauty products and services that answer the needs of our consumers and offer them near-limitless personalisation and precision,” said Nicolas Hieronimus, L’Oréal’s Deputy Chief Executive Officer. “We are committed to making L’Oréal the leader in Beauty Tech – and Perso is the next step in that exciting journey.”
Perso is expected to be launched in partnership with a leading L’Oréal skincare brand in 2021.