L’Oréal Professionnel Paris & New Scalp Advanced
A Scalp Care Range with a Difference.
Global professional hair brand, L’Oréal Professionnel Paris, launched, with great fan fare, a brand new Scalp Advanced range. This is said to be a first-of-its-kind professional range with solutions for every scalp concern, created by pros and approved by dermatologists around the world. The launch event itself was unprecedented and immersive. Titled as the Scalp BeautyVerse, the effective formulations, cutting-edge technology and professional expertise behind the Scalp Advanced range were amply highlighted.
For the first time ever, Scalp BeautyVerse brought 200 of the country’s top content creators and 200 hair pros together under one roof. Everyone at the Scalp BeautyVerse had the opportunity to dive headfirst into the magic of Scalp Advanced, understand their scalp and hair through technology-backed diagnosis and unlock the power of dermatological actives.
In an innovative blitzkrieg happened creation at a massive scale, as influencers and their pros created experiential reels and stories at the product, diagnosis, lab, ingredient, and sensorial zones. The partnership between each influencer and his or her personal scalp expert, the pro, was the highlight of every piece of content – this was a never-seen-before alliance that emphasized Scalp Advanced as a pioneer in professional hair tech.
Commenting on the launch and what brand L’Oréal Professionnel stands for, Mathilde Barthélemy-Vigier, General Manager, L’Oréal Professionnel Paris said, “L’Oréal Professionnel was created with the vision to help hair artists and consumers be the best version of themselves. In our time of over a century, we have grown, transformed, evolved but always stayed true to our professional edge. We work to constantly strengthen our collective knowledge and skill level to take the industry higher. With the launch of Scalp Advanced, we are now pushing boundaries towards Hair Tech. With the best stylists and content creators in the country united as a fantastic powerhouse, we’re equipped to deep dive into the world of Professional Hair Tech, a world that is more skin, more pro, more beauty.”
Sharing her views on the launch, Shweta Sahni, National Education Manager, L’Oréal Professionnel Paris said, “The New Scalp Advanced range is at the forefront of what industry experts and beauty aficionados are calling the ‘skinification of the scalp’. This range is backed by science and formulated with trending dermatological actives such as Niacinamide, Sorbitol, AHA and Clay, all renowned for their deep cleansing, purifying and soothing properties. Our diagnosis is technology-backed, making it more pro, more personalized, and more practical.
We recognize that scalp care needs are diverse, hence, we have co-developed Scalp Advanced with experts from different parts of the world, including our very own Vivek Shyam Bhatia. They were involved in every step of creating the relevant formulas and routines, while dermatologists actively advised which skincare actives were needed to target each scalp care issue. We also have customized 10 scalp treatments in-salon, including short service treatments for men. Truly, Scalp Advanced is a new start. A new start for scalp science. A new start for personalized hair care. A new start for holistic scalp rituals. Scalp Advanced is here to disrupt the Indian hair and scalp care market. We’re only just getting started!”
L’Oréal Professionnel Paris Scalp Advanced treatments start at INR 2000/- at leading salons across the country. And product range is available through both salons and E-commerce platforms such as Nykaa, Amazon, Myntra, Flipkart and Purplle.
