LOTUS BREAKS THE MOULD – GOES ORGANIC @FASHION WEEK
In what can easily be regarded as BEAUTY NEWS of THE MONTH, India’ s leading natural care brand Lotus Herbals in a major mould-breaking move entered the organic skincare market with a uniquely positioned flagship brand for millennials and contemporary women – IKKAI. Launching at the India Fashion Week, IKKAI has been uniquely positioned as a fun, premium organic brand with a line of face masks, scrubs and soufflés in single-use packs as an initial offering. The idea is to bring ‘Safe, natural and preservative free products that help combat the effect of stress, pollution and environmental damage making it one of the finest natural care products available in the marketplace’.
Speaking at the occasion, Nitin Passi, Director, Lotus Herbals said “IKKAI is a premium organic skincare brand that caters to the emerging skincare needs of today’s millennials and contemporary women .We are confident that our range of organic face masks, scrubs and, soufflés packaged in one time use packs will appeal immensely to our target consumer”.
Its indeed a coming of age of a brand that has made two boldly strategic moves – one with taking up the title sponsorship of India Fashion Week, Delhi and another with IKKAI.
Ikkai promises naturally sourced ingredients and enzymes in masks and scrubs that have of acai berries, blueberries, papaya enzymes, extracts of orange, lemon, carrot oil, almond meal, and almond shell. !IKKAI is available at leading e-commerce portals that include Nykka, Amazon, Purple, and Flipkart. These one time use packs are priced between Rs 75-85 and up to Rs 325 for the combo packs.
As per a report by Euromonitor International the global Face Mask Market that stood at USD 5.7 billion in 2016 will grow to a USD 8.8 billion by 2021 galloping at 9.1% per annum.