Lotus Herbals’s New Digital Campaign Targets Young Modern Consumer!
With Safe Sun UltraRx Sunscreen Serum SPF 60++++ consumers!
India’s natural beauty care company Lotus Herbals has a new digital campaign (DVC) to promote its latest innovation in suncare, Lotus Herbals Safe Sun UltraRx Sunscreen Serum SPF60++++ – a water-based serum with Cica and Hyaluronic Acid. It promises provides broad-spectrum protection from harmful UVA & UVB rays and pollutants and has multi-functional claims of hydrating the skin as it protects it.
Said Nitin Passi, Chairman and Managing Director, Lotus Herbals, about the new product and the campaign, “at Lotus Herbals we strive to introduce cutting-edge products in the Sun protection category for our discerning consumers. We are excited about our latest innovation, Lotus Safe Sun UltraRx SPF60++++, a unique water-based sunscreen serum. Our new campaign targets a younger audience and highlights the modern women’s high expectations. We are confident that this amazing sunscreen will tick all the boxes for our demanding consumers.’’
The ad emphasises on how the younger generation of women with high expectations of all choices they make and how the newest product can fulfil some of those.
The DVC would run through summer on digital and social media platforms across India and in international markets that include Nepal, Bangladesh and Dubai.
The campaign will also run on the brands social media platforms including Facebook, Instagram, YouTube and the Lotus Herbals website. In-store branding and POP will include banners, danglers, table-tops and posters to attract maximum eyeballs and enhance brand visibility.
Lotus Herbals Safe Sun Range offers 22 variants in this category including a sports range, India’s first Matt Gel Suncscreen amongst others
