Lotus Makeup Ropes in Vaani Kapoor & Rolls Out High Voltage Digital Campaign!
Indian vegan makeup brand, Lotus Make-Up recently onboarded Bollywood Actress Vaani Kapoor as the Brand Ambassador. The two-year association with the brand will have Vaani endorse the Lotus Makeup Proedit and Ecostay range of daily usable ‘non-toxic, paraben-free, and cruelty-free vegan make-up’.
The multimedia campaign will air on multiple platforms including Digital, OTT platforms, OOH, Social media, and at multiplexes PAN India.
The underlying message of the campaign is #MyMakeupMyWay in which the brand film talks about breaking stereotypes on how makeup can be carried guilt-free throughout the day. In the film, Vaani is seen using Lotus Makeup products at a get-together during the day, on a road trip, and an evening party. She says about her association “I am happy to be associated with Lotus Makeup, a makeup brand that is focused on ethical and sustainable beauty. I love their products as they are vegan and cruelty free and also free of parabens and other toxic ingredients. Their product range takes care of all my makeup needs and works beautifully for all occasions.”
Commenting on the association, Nitin Passi, Chairman and Managing Director, Lotus Herbals, says “We are delighted to have Vaani Kapoor endorse the Lotus makeup brand since she resonates with our brand’s commitment towards clean & non-toxic beauty. We launched Lotus Makeup in 2011 and were the first Indian vegan makeup brand to hit the market. Today’s discerning consumers are eco-conscious and are on the lookout for makeup products that provide safety, efficacy and ethical practices. The high-performance product offerings from Lotus makeup tick all the boxes and appeal to a wide spectrum of consumers who wish to use only natural products for their makeup regime.
Click here for the campaign video: https://www.youtube.com/watch?v=PZ6BukRHA4c