Lotus Unveils Fresh Campaign with Jacqueline Fernandes
This time with Lotus Herbals WhiteGlow Vitamin C Gold Radiance Serum
Indian brand Lotus Herbals has rolled out a new campaign with its Brand Ambassador Jacqueline Fernandez, for its White Glow Vitamin C Gold Radiance Serum. The new TVC with Jacqueline will be broadcasted on national and regional channels as well as leading digital and social media platforms.
The new TVC showcases the newly launched Lotus Herbals White Glow Vitamin C Gold Radiance Serum, which has active ingredients like Kakadu Plum, Yuzu Lemon, and pure gold leaves. This serum is designed to tackle dark spots . The objective of the campaign is to educate the consumer that, this Serum, revolutionizes daily skincare routine ‘with the Power of 100x* More Vitamin C and gives the skin unmatched radiance. ‘
“We at Lotus are excited to unveil the revolutionary Lotus White Glow Vitamin C Gold Serum, showcasing our commitment to clean and transformative beauty solutions. Infused with potent ingredients like Kakadu Plum and Yuzu Lemon and luxurious pure gold leaves, this serum is a daily essential for achieving radiant skin effortlessly” said Nitin Passi, Chairman and Managing Director, Lotus Herbals.
With an extensive media plan for Lotus White Glow Vitamin C Gold Radiance Serum the brand will run the TVC on top performing GEC channels and Mega Impact properties. Targeting a wider audience the TVC will be aired across top performing regional channels and shows. The campaign will also run on the brands social media platforms including Facebook, Instagram and YouTube as well as the Lotus Herbals website. In-store branding and POP will include banners, danglers, table-tops and posters across Modern trade formats and Retail channels, for maximum brand visibility.