Macy’s Herald Square Flagship Store is Currently Holding the 48th Annual Macy Flower Show® in Partnership with the French Luxury Design House – Dior
Displayed on the main floor, balcony and windows of the store are the floral escape that transports guests to a dream-like city in the sky, as thousands of plants, flowers and trees take root in the iconic store’s main floor. The Macy’s Flower Show is free and open to the public during store hours. Herald Square will be closed on Easter Sunday, April 9.
“This year’s Macy’s Flower Show will transport guests to the garden of their dreams. Imaginative floral designs and divine scents will come together and create an indescribable multi-sensory experience,” said Will Coss, executive producer, Macy’s Flower Show. “Escaping reality, this year’s spectacle leverages gravity-defying and oversized elements to highlight the importance of dreams and embracing child-like wonder. In partnership with DIOR, a special showcase within this floral dreamscape will further ignite the senses with the scents of their iconic fragrances.”
This has been a tradition at Macy’s for nearly 5 decades.
DIOR is on a sustainability journey: from raw materials to bottling, and invites Flower Show guests to embark on a journey to discover the savoir faire behind the Maison’s iconic fragrances, including J’adore, Miss Dior, and Sauvage.
DIOR believes it is their responsibility to leave only beauty as a legacy by working with their trusted suppliers to regenerate the land from which they source raw materials with a lasting positive impact on biodiversity and community. Located on the balcony level, this exclusive floral journey will guide guests through DIOR’s regenerative flower fields in Southern France, with content opportunities, and exclusive personalization stations throughout that will offer an array of customization options, including bottle engraving, hand-painted fragrance bottles, MyABCDior charms, and more.
Guests will can attend a host of special events, such as masterclasses with DIOR fragrance experts. Event highlights will be available at macys.com/flowershow.
The floral extravaganza will go live on Macy’s Live and will take the viewers behind the scenes to get an exclusive look at the magic that transforms a world-famous department store into a lush, blooming garden. Two special episodes will bring to life this springtime tradition highlighting the creative process and fragrance experience.
A long term (now 5 years) partner for this event is the Fashion Institute of Technology (FIT). This year, Macy’s has expanded the partnership to include students from all majors and challenged them to work in cross-functional teams to design a window display inspired by the floral dreamscape of this year’s show. Students were then invited to present their designs to Macy’s for the opportunity to learn how to bring their creative concepts to life in an iconic 34th Street window display. This year’s winning design was created by Naja McCain, Hypnos Molina-Gameos, Anum Khawaja, Killian Faulkner, and Lilliana Bifferato.
Following the Macy’s Flower Show and as part of the company’s commitment to create a more sustainable future through its social purpose platform Mission Every One, a variety of plants and trees used in the show will be donated to the brand’s long-time nonprofit partner, Henry Street Settlement.