Max Factor Launches in India with a Portfolio of 177 Makeup Products
Introducing a wide range of its iconic and innovative products in India, global cosmetic company Max Factor enters the Indian market, exclusively via Nykaa.
Founded at the beginning of the 20th century by the eponymous Polish-born cosmetician, Max Factor is well-known for creating the signature looks for beauty icons such as Marylin Monroe, Ava Gardner, Jean Harlow and Marlene Dietrich, during Hollywood’s Golden Age. The make-up products and techniques Max Factor created for the movie industry and his Hollywood clients also earned him an Oscar. Creating easy-to-apply, inspiring products with good-for-you skincare ingredients — from mascara to foundation, eye shadow to lipstick — today, Max Factor continues to offer transformative tools for make-up artistry. The pioneering beauty brand has now come to India with 177 products across face, eyes, cheeks and lips, available exclusively on Nykaa.com.
Some of the best-selling products from Max Factor’s range available in India, include:
Max Factor Facefinity All Day Flawless 3-in-1 Foundation available in 22 shades at Rs.1199 each, is said to be a buildable formula containing absorbing micro-correctors that offers a “shine proof, touch-proof and life-proof” finish with high impact coverage and better colour payoff.
Max Factor Facefinity Compact Foundation available in 10 shades Rs.1295 each, promises a long-lasting, matte finish with buildable coverage. Its small portable shape, crafted with a mirror, is designed to fit any bag or pocket.
Max Factor Crème Puff Pressed Powder available in 10 shades at Rs.750 each, is a blend of foundation and face powder pressed into an easy to use compact that was first launched in 1953 and is still said to be a best-seller today. An all-in-one medium coverage powder that offers a flawless matte finish, with light-reflecting particles for a soft, subtle glow to the face.
Max Factor False Lash Epic Mascara available in Long-wear and Waterproof variants at Rs.890 each, promises to help create a full, fanned-out effect by sweeping the unique brush from root to tip, capturing every single lash to magnify and intensify.
Max Factor Lipfinity Velvet Matte Lipstick available in 15 shades at Rs.750 each, claims to be a hydrating, waterproof & transfer-proof, multiple benefit liquid lipstick that gives intense and long-lasting colour for up to 24 hrs.
Max Factor Colour Elixir Crème Lipstick available in 23 shades at Rs.750 each, is said to b a nourishing formula, containing a blend of emollients, antioxidants and vitamin E for smooth and moisturised lips.
Max Factor Colour Elixir Velvet Matte Collection available in 10 shades at Rs.750 each, offers particle technology with fine pigment dispersion and moisturising waxes, as well as skin conditioners and antioxidants such as shea, avocado, aloe butter and Vitamin E which are said to actively soften and smooth the lips.