Mix it Up – An Event by Vanity Wagon
Online e-commerce platform, Vanity Wagon, that defines itself as a ‘clean beauty marketplace’, will be hosting its second Conscious Beauty Experiential Event- Mix it up 2.0, at Chica, One Golden Mile, New Delhi on 26th June from 12-8 PM. While an array of skincare and beauty brands will be exhibiting, the event also includes various activities and workshops – graphic eye makeup & hairstyling in association with Neu Salon, sustainable press on nail art, a workshop by Dr. Kiran Sethi sharing skincare tips, live music, and Anita Hassanandani will be talking about her newly launched skin care brand, Better Beauty.
The idea to fix the problem of misinformation by organising a customer interaction with the founders and other members of the Vanity Wagon Team. This interaction with consumers would help gain momentum towards the clean beauty movement and encourage conscious buying among people. With Mix it up, Vanity Wagon wants to provide a wholesome shopping experience to it’s customers with interactive and informative buying from their favourite brands accompanied with drinks, games, workshops, food and live music.
Naina Ruhail, the Founder of Vanity Wagon said “We have reached the time where customers are more cognizant of the products that they are using and the chemicals they are putting into their skin. Now, most people carefully consider and ponder over the ingredients of products- which makes them more inclined towards conscious beauty. This event is aimed at gearing interactions towards a healthier and sustainable lifestyle. It is a conscious effort at connecting our customers with members of the Vanity Wagon team so they have a better understanding about what clean beauty stands for and get a first-hand experience of the products.”
The first rendition of the Mix it up event took place in April 2021.