Mrunal Thakur is the New Face of Lakmé Salon Campaign
Indian salon and wellness chain from the stable of HUL, Lakmé Salon, has recently announced actor, Mrunal Thakur as the new face of the brand with its latest campaign, Good Hair Day – Trendy Look, Trending Mood. Through this campaign, Mrunal showcases how every day can now be a Good Hair Day with Lakmé Salon – in a quintessentially Bollywood way.
Recognising that increasing stress levels and pollution, the changing climate and incorrect regimes being followed being the cause for bad hair days more often, Lakmé Salon has consolidated services under the Good Hair Day menu with a wide portfolio of trendy hair cuts and styles, treatments, care, colour and form services . These are backed by science, utilising result-driven ingredients, and trendsetting looks, fresh off the Lakmé Fashion Week runway. Lakmé Salon partners with the world’s leading brands, including TIGI, Schwarzkopf, Wella, Moroccanoil, De Fabulous and Naturica, to offer the most comprehensive portfolio of hair services to clients.
Apart from the signature services, Lakmé Salon is launching a range of new colour services, styling products and a result-driven hairfall treatment. Additionally, all clients walking into any of the 470+ Lakmé Salons across 160 towns and cities in the country will enjoy a flat 20% off on all services between August 16 and October 2, 2022. Showstopper clients (top-tier members of the brand’s loyalty program, Runway Rewards) will get a complimentary Moroccan Glaze ritual, 20% off on products and an additional Gift Voucher worth 10% of spends.
Speaking on the campaign, Pushkaraj Shenai, CEO & Executive Director, Lakmé Lever, said, “At Lakmé Salon, we recognise the importance of hair care and styling in transforming one’s look and mood. This year, we are using situations inspired by the Indian film industry to highlight the treatments and trends on offer. The vivacious Mrunal Thakur has brought these transformations alive in the most stunning, filmy way and we can’t wait for our clients to experience them as well.”
Some of the hair services available at Lakmé Salon include:
* The Vitamin-E rich Moroccanoil Hair Spa for glossy, frizz-free hair
* The Lush Organic Blowout for bouncy, luscious curls
* Trendsetting, runway-ready hair colours and techniques, delivered with Lakmé Salon Backstage Expertise
* Free Spirits Colour Services – a range of funky semi-permanent hair colours infused with the goodness of natural ingredients
* A long-lasting and effective hair fall treatment called the Tressplex Deep Root Treatment
* The Tressplex Collagen Treatment for Curly hair that infuses the vital protein back into the hair and gives beautiful, bouncy smooth curls
Fresh off the success of her recent film, Mrunal Thakur has this to say about the collaboration , “After having visited Lakmé Salon as a customer for years, the Good Hair Day campaign feels like my tribute to the brand, its legacy and to Bollywood itself. I thoroughly enjoyed showcasing these hair transformations, and can’t wait for everyone to watch these films and come to Lakmé Salon for theirs.”
Adds Pooja Singh, National Creative Director – Hair, Lakmé Salon, “Every client’s hair texture and goals are different, which is what we are addressing with the range of products and services in Good Hair Day.”