MyGlamm Launches its First Skincare Line ‘GLOW by MyGlamm’
MyGlamm forays into the $10 billion personal care segment with the launch of their luxurious iridescent brightening skincare line, GLOW.
MyGlamm launches its first-ever skincare line – GLOW by MyGlamm. Said to be infused with the goodness of natural ingredients like Rosehip Oil, Vitamin A, C, D & E and coconut-derived formulas, all the products in this skincare line claim to have iridescent properties that fight dullness and create a holographic glow on all skin types.
Speaking on the launch of GLOW by MyGlamm, Malaika Mahtaney, Chief Marketing Officer, MyGlamm, says, “Today, MyGlamm is a market leader in makeup and over the past two years we’ve established a loyal customer base, who wanted a complete beauty shopping experience. It was time that we forayed into skincare as well. As with makeup, our skincare line is also rooted in innovation that uses feel-good, natural ingredients. GLOW takes it up a notch by including iridescent properties – a first-of-its-kind in India.”
The range consists of seven products that promise to help you achieve that perfect glow: –
Iridescent Brightening Foam Cleanser: a mild gel cleanser said to be infused with coconut-derived goodness that moisturises your skin, leaving it soft and supple. The product is expected to be gentle enough for daily use and helps remove the dirt and pollution that accumulates on your skin throughout the day.
Iridescent Brightening Body Lotion: a lightweight body luminizer that promises melts into your skin leaving it iridescent and dewy. The non-sticky hydrophilic formula is said to be a superstar in retaining moisture that keeps you hydrated all day long.
Iridescent Brightening Body Toner: soothing toner said to be infused with hyaluronic acid that locks in moisture and freshens your face, while the pearl powder claims to give you an enviable natural iridescent glow.
Iridescent Brightening Moisturizing Cream: a luminous cream that is expected to help you achieve a natural-looking glow. Said to be enriched with nutrients and a hydro crystal complex system, this iridescent brightening cream promises to lock in moisture, giving you soft, younger-looking skin.
Iridescent Brightening Eye Cream: an illuminating, hydrating eye cream that is said to be enriched with plant-derived moisturizing agents and hyaluronic acid that acts as a plumping agent for the delicate eye area.
Iridescent Brightening Essence: a high-performance iridescent essence that claims to be infused with cholesteric liquid crystals that hydrates and firms your skin texture. This essence promises to bring out your skin’s natural radiance.
Iridescent Brightening Sheet Mask: a silky-soft sheet mask that is said to be enriched with brightening rosehip extracts and a highly concentrated protein essence. The breakthrough Nutri Veil System ensures nutrients from the mask is said to penetrate deep into the skin’s dermis. This luxurious mask promises to help smoothen the complexion, hydrate the skin and reflect light.
GLOW by MyGlamm will be exclusively available at www.myglamm.com, on the MyGlamm app as well as MyGlamm retail outlets across India.