Myntra partners with the L’Oréal Professional Products Division to bring salon-inspired hair care for shoppers
L’Oréal Professionnel Paris, Matrix, and Biolage are now available through dedicated L’Oreal PPD store on Myntra app
Myntra has announced the launch of ‘L’Oréal Professional Products Division’, (L’Oreal PPD), on its platform, bolstering its position as the preferred destination to shop for beauty and personal care products. The L’Oréal Professional Products range offers advanced and specialized solutions to specific hair care needs of discerning customers seeking effective personal care solutions. As the destination of choice for all the fashion, beauty and lifestyle needs of consumers across the country, Myntra’s extended association with L’Oréal, will enable the professional product range to make further inroads with its thriving consumer base, while also strengthening Myntra’s offerings in the space of salon-inspired expertise.
Damage and breakage are some of the most common hair concerns today. This has led to consumers looking for targeted, personalized, and expert-led solutions towards better haircare. Myntra is aiming to make professional and salon-inspired hair care accessible at home to its shoppers. With an assortment of over 60 professional products, the L’Oréal Professional Products Division is set to offer hair care solutions from L’Oréal Professionnel Paris, Matrix, and Biolage on Myntra. The price points for the Professional Products range span across ₹300 to ₹800 including hair masks, serums, deep conditioners, hair oils, and specialized shampoos, among others. Some of the bestsellers from the range include the L’Oréal Professionnel Paris Absolut Repair and Xtenso Care regimes. Leveraging its tech prowess to enable seamless and distinct product discovery, Myntra is working towards launching a ‘product finder’ on the app, allowing shoppers to easily find and pick their favorite products in the personal care space.
Touching upon the association, Rahul Sachdev, Senior Director, Beauty, Personal Care and Fashion Accessories, Myntra, said, “We are delighted to offer the ‘L’Oréal Professional Products Division’ on Myntra Beauty. Professional haircare is a fast-growing category with immense scope, especially with an increasing base of young people looking for professional, personalized, and solution-based care for their hair and skin at home, both in big cities and emerging towns. L’Oréal is a global leader in this segment and our association with them will be a catalyst for bringing professional hair care to the doorsteps of thousands of homes and salons across the country. We are looking at targeting consumers who are looking to significantly up their hair care regime and make it more result-oriented.”
Myntra is India’s leading platform for fashion brands and pioneer in m-commerce play. An integral part of the Flipkart Group, Myntra brings together technology and fashion to createan enabling experience in the fashion and lifestyle space in India. The company has partnered with over 5000+ leading fashion and lifestyle brands in the country such as H&M, Levis, U.S. Polo Assn., Tommy Hilfiger, Louis Philippe, Jack & Jones, MANGO, Forever 21, Urbanic, Marks & Spencer, W, Biba, Nike, Puma, Crocs, M.A.C, and Fossil and many more, to offer a wide range in latest branded fashion and lifestyle wear. Myntra services over 27,000 pin codes across the country.
Speaking about the collaboration, Mathilde Barthelemy-Vigier, Brand General Manager, L’Oréal Professionnel Paris said, “We are delighted to announce the launch of L’Oréal Professionnel Paris on Myntra, the one-stop destination for fashion, beauty, and lifestyle. This collaboration will allow us to cater to a larger section of fashion and beauty aficionados and enable them to order the best hair care products from the comfort of their home.”
L’Oréal was founded in 1909 and has since maintained its dominance in the global markets of haircare and skincare. L’Oréal Professional has been at the forefront of delivering game-changing innovations, powered by science, and a leader on the modern salon market in India. It also strives to support, champion, and elevate talent in the Indian hair industry by empowering hair artistry. The division’s mission is to reinvent professional beauty and lead the digital transformation of the industry with a customer-centric approach. Some of the brands included under the L’Oréal Professional umbrella are L’Oréal Professionnel Paris, Matrix and Kerastase Paris, amongst others.