NARS COSMETICS TAKES BOLD STEPS FORWARD
Opens First Boutique at Select City Walk, New Delhi
French brand NARS Cosmetics (part of the Shiseido Group), founded in 1994 by makeup artist and photographer François Nars, opened its first standalone boutique in New Delhi recently.
The 300 sq. ft. boutique features a three-sided storefront with larger-than-life visuals photographed by François Nars, modern amenities, large format media for stylized and campaign films, and a sleek design conceived by Founder and Creative Director François Nars and Fabien Baron, of New York design firm Baron & Baron. The store is located at Select CITYWALK Mall.
Says Nicole Tan, President & CEO of Shiseido Asia Pacific (APAC), “We are delighted to open our first NARS Cosmetics standalone boutique for India in the vibrant city of New Delhi. The brand launch in October 2023 exceeded all our expectations and we thank our consumers and partners for their immense support and love for the brand. India is a very important market for NARS Cosmetics and for Shiseido group in APAC, with the demand for high quality, premium beauty products growing steadily amongst discerning Indian consumers.
The store brings to life the unique vision of François Nars through its bold yet sophisticated design and superior brand experiences that we can’t wait for our consumers to explore. We are excited about our plans and future for India, and we look forward to bringing the brand closer to many more consumers through our various touchpoints this year.”
The store also features a virtual try-on tool for customers to discover their shades and will showcase the brand’s extensive range of products as it will also become a ‘destination for global launches, offering consumers a first look at the latest in beauty innovation’.
Shoppers Stop is known for the initiatives in beauty retail and on this occasion Biju Kassim, Customer Care Associate and CEO of Beauty at Shoppers Stop shared his thoughts:
“Opening the first NARS boutique in India is not just about selling makeup; we want to create an immersive experience for beauty enthusiasts. We are immensely proud of the partnership between Global SS Beauty Brands Ltd (a subsidiary of Shoppers Stop Ltd) and Shiseido Group which has made this milestone possible. NARS’ innovative products and bold approach resonate deeply with our diverse clientele, making this boutique opening an eagerly awaited event. Located in Select CITYWALK Mall, the store offers unparalleled access to NARS’ renowned range of cosmetics. It’s a testament of our commitment to providing our customers with the best international products and shopping experiences”.
Added Sanjay Sharma, Country Head, Shiseido India, “The launch in October 2023 with our partners Shoppers Stop and Sephora set the tone for NARS Cosmetics in India. Our first standalone boutique is the right step in furthering the brand’s dedication and commitment towards the Indian market. The new boutique aligns with the brand’s vision to create personalized and memorable beauty experiences for its diverse clientele. We are confident that the NARS store in New Delhi will emerge as a sanctuary for those seeking sophistication, quality, and innovation in beauty.”
NARS Cosmetics is also available at select Shoppers Stop and Sephora stores across the country and online at www.shoppersstop.com and www.sephora.in.