NIVEA MEN Unveils ’42k Range’ for Body Odour Control
NIVEA MEN 42k range – featuring the NIVEA MEN 42k Roll-On, the NIVEA MEN 42k Deodorant, and the NIVEA MEN 42k Shower Gel – is said to be built for a complete running routine with the promise of ‘ultimate endurance’ with Silver-Ions Technology that fights 99.9% odour- causing bacteria.
Speaking about the new range, Sachin Killawala, Marketing Director, NIVEA India said, “NIVEA MEN strives to provide all-round skincare solutions for its male consumers. Considering that the ultimate test of endurance is running there is an array of personal products available for a runner but not many personal care alternatives. Hence, we have curated an odour control range designed for not only the ultimate runner but also for people who generally like to sweat it out and help them end their run with a fresh scent of victory.”
Marathons are the ultimate endurance sport, requiring both mental and physical stamina, fortitude, and strength. While sweating profusely during running or even workouts isn’t uncommon, it’s generally odour-less. The bacteria that are present on the sweaty skin reacts with sweat and cause body odour, making a person feel self-conscious. The 42k range’ Silver-Ions Technology claims to deactivate the functioning of this bacteria, and stop them from multiplying. This formula is said to be mild on the skin as well.
The products are said to have been #RunTested by several marathoners in their preparation for the upcoming marathons which include vigorous workouts and training,
Communication partner in launching this 42k range, Gaurav Kashalkar, Senior Creative Director at Digitas, said “For athletes, sweat has always been a badge of honour. But this badge also brings with it the problem of Body Odour. NIVEA Men’s 42K range brings to athletes, products that are as tough as them and can control body odour during the harshest of workouts. ‘Here For The Long Run’ is our effort to encourage people to continue pushing the limits of their bodies without having to worry about body odour associated with sweat. And with #RunTested, we got actual athletes and runners to test our range and map it to their milestones – the ultimate real-world demonstration. So, the next time someone wants to step it up, they can put their best foot forward with an odour-control partner that’s #HereForTheLongRun.”
The NIVEA MEN 42k range is available on online portals as well as retail stores, at Rs. 250 each for NIVEA MEN 42k Shower Gel (250ml); NIVEA MEN 42k Deodorant (150ml) and NIVEA MEN 42k Deodorant Roll-On (50ml).