NIVEA Unveils New Eco-Freindly Packaging for E-Com with Amazon
Skincare brand NIVEA takes a step towards sustainability with its first-ever e-commerce ready-to-ship pack – NIVEA CARE BOX, partnering with Amazon India. Keeping in mind the growing need for packaging solutions that are effective and eco-friendly, these boxes designed by the brand’s in-house teams are said to be 100% recyclable and uses minimal material for an easy and hassle-free experience. The box embodies the brand’s value of ‘care’ going beyond the skin, expressing the brand’s responsibility to people and the environment at large.
Speaking about the latest initiative, Somnath Das – Supply Chain Director, NIVEA India said, “We stand for skincare but we also care beyond the skin. Sustainability is a big point on our C.A.R.E.+ agenda. Therefore, we are absolutely delighted to present Nivea Care Box that has enabled us to take a step forward in sustainable sourcing and developing alternatives that have a lesser impact on the environment. Our aim is to provide solutions in the most sustainable way possible where we work together with our partners and our consumers in creating a positive change for a better future. We hope that initiatives like these, in turn, influence other partners, suppliers, and vendors to provide more planet-friendly solutions.”
The NIVEA CARE BOX is said to have no plastic-like bubble wrap or tape in its packaging. Catering to both its stakeholders – Amazon and its consumers – this minimal packaging promises to be 10%-15% lighter in weight as it comes straight from the brand house focusing on minimum damage and defect instances. On one hand, no extra activity is required from Amazon like adding the Amazon over-box and making it a complete ready-to-ship package. The consumer, on the other, is expected to find it easier and quicker to open with a clear conscience by reducing their own plastic consumption.
“We are glad to unveil the all-new hassle-free and environment-friendly e-commerce ready-to-ship Nivea Care Box on Amazon Beauty. Nivea, one of India’s most trusted beauty and personal care brands, is working towards adopting new recyclable and sustainable packaging solutions, which is also in line with the sustainability initiatives undertaken by Amazon. As an online marketplace, Amazon’s mission has always been to optimize the overall customer experience by collaborating with manufacturers worldwide to invent sustainable packaging that delights our customers,” says Mrunmay Mehta, Category Leader – Beauty & Luxury Beauty, Amazon India
In the initial phase, the Care Box will be executed on a limited number of NIVEA products for a limited period of time before rolling out on a broader range.