Nykaa Launches Masaba by Nykaa Fragrances
Masaba by Nykaa presents a designer-led fragrance collection, after the successful launch of a Lipsticks & Nail Enamels collection last year. Taking forward Masaba Gupta’s design aesthetic and sensibility, Masaba and Nykaa have been working for over two years to create the 6 fragrances in the collection. This collection offers a wider selection of fragrances under the ‘Moi By Nykaa’ range.
Commenting on the launch, Falguni Nayar – Founder & CEO, Nykaa says, “Since our first collaboration with Masaba to launch her lipsticks and nail enamels collection, I have been impressed by her resolute belief in what her brand stands for. Her innovative and fearless spirit reflects in her creations and is something we at Nykaa admire and embrace. I have always personally felt that it is the unique ability of a fragrance to capture a mood, a moment, and let us dream. We are very proud to be launching Masaba’s first collection of fragrances so she can continue to tell her wonderful stories through a new medium of perfumes.”
In the words of Reena Chhabra – CEO, Nykaa Brands, “Masaba is one of the most unique young designers in India today. Our first line with her was a runaway success as it was so vibrant and eclectic. Delving into the millennial consciousness, and embracing diversity and positivity, Masaba is an inspiration for so many young women, yet so easy to relate to. Masaba by Nykaa Fragrances are a natural extension of our wonderful relationship with her and she has put her heart and soul into creating this new offering as a part of our #MoiByNykaa range. It brings together a diverse collection of fragrances, each with its individualistic persona resonating with personalities and note profiles, respectively. There truly is something for every woman in this range!”
Masaba Gupta said, “Masaba by Nykaa Fragrances is a line for empowered women who do not need to fit into a preconceived mould. By creating this line, I wanted to elevate the spirit of every woman who experiences the joy of our fragrances. We’ve worked very hard to ensure that each fragrance is different from the other and I really want you all to celebrate your unique personalities, yet have a kindred spirit when it comes to wearing that signature perfume… and that is what Masaba by Nykaa is all about”.
Much like its colour cosmetics range, this collection is edgy and bold, bottled within Masaba’s signature prints. The perfume names celebrate different positive facets of a new-age woman; Burn Babe, Free Spirit, Croc-N-Roll, Wild For You, Spot On and Uptown Girl.
Masaba By Nykaa fragrances are priced at INR 1800 for a 100ml bottle. The collection will be available on Nykaa.com for select pin codes.
The brand is committed to the spirit of #GiveBack and a part of the proceeds from the sales of Masaba By Nykaa perfumes will go towards the relief of migrant workers and their families by providing them with basic amenities and care packages for relief.