SHISEIDO Opens First Standalone Store in India
Announces Bollywood’s Tamannaah Bhatia as the first brand ambassador in India
Japanese beauty and cosmetics group, SHISEIDO, that has has been in India in collaboration with its India distributor, Baccarose Perfumes & Beauty Products Pvt. Ltd. , has appointed Tamannaah Bhatia as its first-ever brand ambassador in India for brand SHISEIDO’s Skincare range.
Tamannaah Bhatia, the versatile and beloved Bollywood star, has achieved a momentous milestone in her illustrious career by becoming the very first Indian brand ambassador for SHISEIDO.
Tamannaah Bhatia, known for her being an artist of repute in Bollywood with her wide flourish of roles in both Hindi, Tamil & Telugu Cinema ‘is regarded as a true match for Shiseido’s brand values.
Nicolas Baudonnet, Vice President, Fragrance and Cosmetics division, SHISEIDO Asia Pacific, shared his thoughts on this momentous announcement saying, “We are delighted to welcome Tamannaah Bhatia into the SHISEIDO family. Her charisma, talent, and timeless beauty resonates with our brand’s core values, making her the perfect choice to represent SHISEIDO in India. We look forward to working closely with Tamannaah and believe that her association with our brand will help us connect with our consumers on a deeper level. We are committed to bringing the best of SHISEIDO to the Indian beauty market. With the appointment of Tamannaah and expanding our presence in the market with the opening of our first brand SHISEIDO store in Mumbai, we are looking forward to bringing Indian beauty enthusiasts on an exciting journey ahead with the brand.”
Added Kadambari Lakhani, Director, Baccarose Perfumes & Beauty Products Pvt. Ltd. “This exciting collaboration not only marks a significant milestone for us and for SHISEIDO but also symbolizes the harmonious fusion of Japanese precision and Indian vibrancy. Tamannaah Bhatia embodies the essence of timeless beauty and has captivated audiences with her talent and charisma. This partnership promises to bring together the rich traditions of Japanese skincare innovation with the dazzling allure of Bollywood glamour, setting the stage for an enchanting journey into the world of beauty that transcends cultural boundaries.”
Shiseido was founded in 1872 in Ginza, Tokyo and has presence at 62 retail outlets across india with plan to take the count to 75 before the end of the year.The brand finds presence at popular omni-channel retailers like Parcos, Nykaa, Shoppers Stop and Sephora. Currently its poised to open its first standalone store at Inorbit Mall Malad on 18th October, 2023.
”I am absolutely thrilled to be associated with SHISEIDO, a brand that has consistently set the standard for excellence in beauty for over a century. SHISEIDO’s commitment to innovation, quality, and celebrating individuality resonates with me on a personal level. I believe that beauty is not just about external appearance, but also about feeling confident and empowered in your own skin” commented Tamannaah Bhatia.
Villoo Daji, Sr. Vice President, Group Marketing, Baccarose Perfumes & Beauty Products Pvt. Ltd. emphasised “The collaboration between Tamannaah Bhatia and SHISEIDO promises exciting new ventures, innovative campaigns, and an enhanced brand experience for beauty enthusiasts across India
SHISEIDO’s Skincare range is an induction into the skincare regimen which is simple and has a proven efficacy after detailed testing on Asian skin. This partnership is set to inspire beauty enthusiasts and consumers across the country to explore the world of SHISEIDO’s skincare and makeup products, renowned for their outstanding quality and effectiveness.”
Baccarose was founded in 1984 by Hemansu Kotecha, who envisioned and established luxury cosmetics category in India by bring in the best in class of fragrances and cosmetics from all over the world.