Streax Brings Innovative Packaging for Enhanced Hair Highlighting Experience
Indian hair colour brand Streax (Hygienic Research Institute Pvt Ltd), unveiled new packaging for Streax Highlights. The product includes a ‘Do-it at-home’ for the trend conscious consumer. The key features of the packaging is to showcase the distinctive design elements, enhanced functionality, and revitalized brand storytelling, reportedly, the first-ever end-to-end solution for at-home hair highlighting.
Said Dheeraj Arora, Managing Director & CEO, HRIPL, “Catering to the fashion-forward preferences of today’s consumers, Streax Highlights, the dominant player in highlights and fashion shades, is committed to strengthening its market position and delving into this dynamic segment. With a noticeable increase in the demand for bold colors, fashion shades, and vibrant hues, Streax is eager to leverage this trend by introducing Streax Highlights. This launch aims to broaden the avenues for individuals to showcase their creativity through hair styling, ensuring they stand out and get noticed.”
The new packaging is a fresh departure from conventional packaging norms. Streax ingeniously brings the focus directly onto the captivating hues and transformative effects of hair color, setting a new standard for visual storytelling in the industry.
Additionally, Streax is in the process of rolling out an engaging communication narrative to highlight the unique features and benefits of its Hair Highlights range.As part of its marketing plans to promote the new packaging and communication narrative, Streax will be launching a digital film, inviting consumers to embark on a journey of self-expression and confidence.
Mridul Munet, Chief Marketing Officer, HRIPL added that ‘’Underlining this offering is Streax’s new narrative, #SetTheTrend, emphasizing that Streax Highlights not only helps elevate your look but also positions you as the trendsetter among your peers. This distinctive packaging design serves as a visual testament to Streax’s commitment to empowering individuals to express themselves boldly through their hair, setting the brand apart as a trailblazer in the realm of hair color innovation. He added that this new Hair Highlighting Kit will revolutionize the way individuals perceive and experience hair color, further solidifying Streax’s position in the industry’’.