SULWHASOO Adds Advanced Serum to it’s Luxury Offering in India

Celebrating the launch of “First Care Activating Serum Advanced”

Korean luxury skincare brand Sulwhasoo launched their best-selling iconic serum, the First Care Activating (FCA) Serum Advanced in India recently.

Sulwhasoo is a luxury brand from the Souty Korean beauty house Amore Pacific that combines knowledge of precious medicinal herbs drawn from Asian Wisdom, and cutting edge skin science technologies, to conjure the true ideal of ‘timeless wisdom’.

The brand has spent 24 years of research into Korean herbal medicine and its anti-aging technology making the FCA Sulwhasoo’s global steady best-selling serum for over 23 years.

To commemorate the launch of the First Care Activating Serum Advanced, Sulwhasoo’s Korean HQ hosted an interactive virtual session for the first time in India. Attendees were given a chance to virtually experience the journey of the brand with insight into Korean culture, heritage & the brands long standing legacy. Anupam Tripathi of Squid Game Fame was a refreshing presence engaging with all guests in interactive games, along with SWS skincare & brand experts for informational guidance.

This is the 5th generation of the FCA serum said to be induced with powerful anti-aging JAUM activators that promote healthy & radiant skin. Through data mining Sulwhasoo has found the golden ratio formula for better skin health, met by Youth Master Technology for even more powerful results. The advanced FCA enhances skin hydration, brightness, reduces appearance of fine lines & wrinkles & acts like a skin barrier.

The Sulwhasoo FCA has been clinically tested by P&K Skin Research Center on 32 pax aging from 35-59 yrs, and have seen positive changes in overall skin health . Below are the results:

• 97% Skin condition improves

• 97% Skin feels softer

• 97% healthy radiance

• 96% stronger skin barrier

• 92% younger looking skin

On this occasion
General Manager, Amorepacific India & Managing Director, Innisfree India, Doyoul Lee said “We are thrilled that Sulwhasoo has such loyal consumers in India and that our products are so well received. We are excited to be launching the new & best-selling iconic serum the First Care Activating Serum Advanced, and hope our Indian consumers are able to submerge themselves in rich Korean culture. “

Added Mini Sood Banerjee, Assistant Director & Head of Marketing, Amore Pacific India, “Sulwhasoo is Amorepacific’s signature luxury brand. We are delighted that the event was witnessed by some known faces in the beauty industry. The participants were excited as we launched our Iconic product in the Advanced version, additionally they learnt some Korean massage techniques and could witness a fun session with Anupam Tripathi from Squid game. As a brand, we hope to do more such events in the coming future to stay connected with our beautiful community.”

On the virtual session were present some ‘whose who’ and celebrity ladies including Shobhaa De, Avantikka Kilachand, Aditi Govitrikar, Carla Dennis, Amrita Raichand, Masoom Minawala , Sherry Shroff, Anjali Gaekwar, Arti Nayar, Nauheed Cyrusi amongst others.

Anupam Tripathi from Squid Games Fame shared a few words “I wish Sulwhasoo all the best for their journey in India & hope the brand can successfully educate consumers about the importance of skin health & K-beauty.”

The fragrance of each product in the line, the texture of serum and creams, the very special clarifying face pack – all spell subtle luxury and effective skincare as experienced by our own journalist at Beauté Espace.