Suncare Campaign By Lotus Organics
Dia Mirza Shines Through
The Indian premium organic beauty brand Lotus Organics + recently released a new campaign with Brand Ambassador Dia Mirza.
The digital campaign which will run across social media and OTT platforms, revolves around the Lotus Organics+ Suncare range.
The range includes three mineral-based sunscreens – The Sheer Brightening Mineral Sunscreen SPF 50, The Ultra Matte Mineral Sunscreen SPF 40 and The Hydrating Gel Mineral Sunscreen SPF 30, that are said to contain natural minerals to create a physical barrier that deflects the sun’s rays unlike traditional sunscreens that use chemicals to absorb UV rays. Besides, these long-lasting sunscreens provide broad-spectrum protection against both UVA and UVB rays. Lotus Organics+ is positioned as a socially responsible brand with a strong commitment to the environment. Hence an important aspect of mineral-based sunscreens is that they are environmentally friendly, biodegradable and do not harm marine life and ocean ecosystems.
Commenting on the new campaign, Mr. Nitin Passi, Chairman and Managing Director, Lotus Herbals, says, “Lotus Organics+ is a brand that uses only 100% certified organic actives in its products. Sunscreens are an everyday essential and consumers deserve sunscreens that are organic, clean and efficacious. Our brand ambassador, Dia Mirza, is internationally recognized for advocating the adoption of a sustainable lifestyle and this resonates with our brand messaging. In this new campaign, she highlights the benefits of using mineral-based sunscreens as they provide the best layer of protection from sun-induced skin damage.”
Actress Dia Mirza elaborates, “I am a huge fan of Lotus Organics+ products since they only use 100% certified organic actives. As an actor and an environmental activist, I tend to spend a lot of time in the sun and the organic mineral-based sunscreen from the brand give me complete protection. I feel it’s very important to use beauty products that are natural, free of toxins, and healthy for our planet and ourselves. Lotus Organics+ embodies that idea of a sustainable and healthy lifestyle.”
The new campaign from Lotus Organics+ will play out on the actors social media channels to attract maximum visibility. The campaign will also play out on the brand’s social media platforms such as Facebook, Instagram and YouTube and on leading OTT platforms. The brand essentially attempts to reach out to a youthful audience of millennials, Gen Z, and her large fan base many of whom are deeply concerned about organic beauty products and protection of the environment.
