Swiss Beauty Appoints New CMO
Indian cosmetic brand (founded in 2013) Swiss Beauty, recently appointed Vidushi Goyal as its Chief Marketing Officer(CMO). Her role involves leading the overall marketing strategy of the group which includes all Swiss Beauty brands i.e. Swiss Beauty Craze, Swiss Beauty Select, along with its emerging categories and sub-brands.
“I am thrilled to join Swiss Beauty at such an exciting time. My focus will be on building on what has worked for the brand while evolving and differentiating in this cluttered market space. We will keep the consumer and market segment at the core of everything we do. By leveraging new-age marketing principles, we will continue to build a brand that is loved and a business that is built on strong principles”, she said.
Before joining Swiss Beauty, Vidushi served as Vice President of Marketing at Mamaearth (Honasa), where she led the marketing efforts for the personal care and babycare portfolio. During her tenure, Mamaearth, reportedly, grew from a 100 Cr ARR brand to over 1000 Cr in just three years. Here her initiatives included positioning Mamaearth as a purpose-led brand with the brand tagline “Goodness Inside”.
Besides, she has also held key positions at ShopClues, d.light Energy, and FCB+Ulka.
Mohit Goyal, Co-Founder & Director, Swiss Beauty, said, “We are delighted to welcome Vidushi Goyal to the Swiss Beauty family. With her proven track record of data-driven decision-making and innovative approach, we are confident she will take our brand to new heights. Her leadership will be instrumental in redefining beauty standards and connecting more deeply with our consumers.”