Tech Meets Technique at iNOA
Berni Ottjes, the Global artistic Colour Director for L’Oréal Professionnel was in India recently. In an exclusive to Beauté Espace he shares precious insights on colouring techniques, the iNOA diagnostic app and trends in India as he sees it.
As the artistic colour director of L’Oréal Professionnel – what is it that you bring to Indian hairdressers this time?
New color techniques and tips on how to offer a personalized hair color service to salon clients using luxury professional color iNOA.
How have techniques evolved and how much does tech help?
Hair coloring techniques have evolved significantly over time, thanks to the advancement in technology and the continuous pursuit of innovation within the industry. Advanced software and digital imaging tools have enabled stylists to provide clients with visual representations of potential hair colors and styles. Through computer-generated images or virtual try-on apps, clients can see how different colors would look on their own hair, aiding decision-making and ensuring client satisfaction. One such pathbreaking technology is the L’Oréal Professionnel My Hair [iD]. This advanced application that incorporates AI technology, allows clients to visualize the outcome of their hair color, even when two shades are overlapped by the colorist. By providing this dedicated tool, My Hair [iD] helps bridge the gap in communication and ensures a shared understanding of color perception between the colorist and the client. This innovative feature offers numerous benefits, including eliminating confusion and aligning expectations. Clients can make more informed decisions about their desired color, while colorists can enhance their consultations and provide a personalized experience. With L’Oréal Professionnel My Hair [iD], the hair color process becomes more seamless and transparent, fostering effective collaboration and ultimately leading to satisfying results.
Tell us about your academy in Antwerp.
Berni Ottjes Color Academy in Antwerp stands out for its commitment to providing top-quality service, utilizing cutting-edge technology, employing experienced professionals, and using innovative products. Our goal is to create a personalized and enjoyable salon experience while helping clients achieve their desired hair look. At Berni Ottjes Color Academy, we recognize and appreciate the uniqueness of each client, understanding that they have specific haircare requirements. That’s why we place a strong emphasis on personalized consultations, tailoring our services to cater to individual needs. Whether our clients seek a bold transformation or a subtle enhancement, our talented team of professionals takes the time to actively listen to their desires and provide expert advice, guiding them towards their desired look.
To ensure exceptional results, we are proud to exclusively utilize the innovative product range from L’Oréal Professionnel. These premium-quality products, coupled with the expertise of our hairstylists, work harmoniously to achieve optimal outcomes for our clients. We strive to create an environment where they leave our salon feeling fully satisfied and confident with their appearance.
Training is indispensable and colourists need to be on trend and precise – what is your advice to perfect the art?
To perfect the art of hair coloring and stay on trend, it’s important to invest in your education and professional development by attending workshops, seminars, and training programs. Stay updated on the latest trends, techniques, and product innovations. Continuous learning ensures that you are equipped with the knowledge and skills needed to deliver exceptional results.
Develop a strong understanding of color theory, including the color wheel, color families, and how different shades interact with each other. Pay attention to detail in every aspect of your work, from sectioning the hair to the application technique and color placement. Precision is key in achieving seamless color transitions and consistent results.
While staying on trend is important, also strive to develop your own unique style and aesthetic. Develop a signature approach or technique that sets you apart from others. This individuality will attract clients who appreciate your specific style and artistic vision. Perfecting the art of hair coloring requires dedication, practice, and a commitment to ongoing learning. With passion, hard work, and a willingness to adapt, you can continuously improve your skills and establish yourself as a highly skilled and sought-after colorist.
How do you look at the colour category worldwide and in India?
Hair color is a significant and growing category globally. With changing fashion trends, increased emphasis on self-expression, and a desire for personalization, more individuals are opting for hair color services to enhance their appearance and showcase their individuality.
Internationally, hair color trends vary across regions and cultures. Some countries embrace bold and vibrant colors, while others prefer more natural-looking shades. In India, hair color has gained significant popularity in recent years. Traditionally, natural black or dark brown hair has been the norm, but there has been a shift towards embracing a wider range of colors. People in India are experimenting with different shades, including browns, reds, coppers, and even blondes. French balayage and French Glossing have also gained popularity amongst the Indian consumers.
Any forecasts on trends to look out for?
There has been a growing demand for natural-looking hair colors that enhance one’s natural beauty. Shades like soft browns, warm blondes, and muted reds are likely to remain popular. These tones create a softer, more understated look that is easy to maintain. While natural tones are on the rise, vivid and unconventional fashion colors are still expected to have a place in the hair color landscape. The French balayage technique has gained significant popularity over the past few years and is expected to continue progressing. This technique helps create a gradual, natural-looking transition from darker roots to lighter ends for an effortlessly blended, natural looking color result.
Glossing techniques, using color glosses or toners, is also becoming increasingly popular. The techniques add shine, enhance the vibrancy of the hair color, and provide a temporary refresh between color services. Expect to see more innovative glossing products and techniques that cater to different hair types and colors.
Advice to the colour consumer – too much colouring damages hair, do you agree to this notion amongst some?
Tell us about care
The new iNOA which is an oil based, ammonia-free and odorless formula, minimizes the risk of damage, allowing you to enjoy vibrant, long-lasting color while prioritizing the health of your hair.
After coloring your hair, it’s crucial to follow a ‘color care’ hair care routine. In-Salon hair care treatments, use of professional color care shampoo, masks and protective serums can also help nourish and protect your hair.
By following these care tips and maintaining a healthy hair care routine, you can help your color last longer and keep it looking vibrant.
