TechnoSport Launches First Flagship Store in Coimbatore, Announces Strategic Expansion with 15 New Stores Across South India in FY2024
Indian Activewear brand TechnoSport, launched its first-ever flagship store in R. S. Puram, Coimbatore recently and plans to open 15-16 new stores during the current financial year.
“We are elated to launch our first flagship store in Coimbatore, which has always been a key city for TechnoSport’s growth,” said Sunil Jhunjhunwala, Co-Founder of TechnoSport. “This store will be the cornerstone of our wider business expansion plan. We intend to establish a greater brand presence by providing consumers a holistic experience of the brand thereby laying a strong foundation for long-term growth.”
The brand will focus on key markets of the south, such as Karnataka, Tamil Nadu, Andhra Pradesh, and Telangana, with new stores planned in different formats: flagship locations, high-street and mall stores, and shop-in-shop at sports destinations aiming at complementing the growing online & general trade sales, and becoming a recognised global activewear leader.
“We expect our exclusive stores to be the main force behind sales growth and brand presence,” asserted Sumit Santhalia, Co-Founder & Director of TechnoSport. “With premium hands-on shopping experiences, we are optimistic that these new stores will engage customers more and develop loyalty towards the brand.”
The Coimbatore flagship store has been conceptualised and designed as a premium destination for sportspersons, fitness enthusiasts, and everybody else leading an active lifestyle. It carries the full range of TechnoSport’s performance wear and athleisure, with a special focus on showcasing the technological innovations that set it apart. In addition, effective displays inform the customer of advanced technology in each product, making shopping both informative and engaging.
Puspen Maity, CEO of TechnoSport added, “Apart from the business perspective, we aim to showcase a larger-than-life experience of our products to consumers. Our exclusive stores not only help us to build the brand in the long run but to provide a real, hands-on experience which is important for an athleisure brand. Using this we will strengthen our omnichannel presence by amalgamating online with offline medium effectively.”
This store sets the tone for TechnoSport’s foray into western and northern India being planned for the next financial year. To engage with the local community further, TechnoSport shall organise a series of small events at Coimbatore’s flagship store to encourage walk-ins and customer interaction.
