Majirel Haircolor Gets a Modern Makeover
In 1997, L’Oréal Professionnel launched in India along with its flagship hair colour brand Majirel. Since then, the brand has become one of the most trusted names amongst the hairdressers of the country with its iconic formula and patented ingredients of Ionene GTM and IncellTM. It has represented the young, trendy, fashionable and experimentative Indian woman and has been part of her fashion expression.
In 2020, the brand takes a step further and revamps itself into a modern, colourful, and vibrant avatar but maintaining the same iconic formula that delivers true-to-tone and mistake-proof results. The new Majirel range has a wide palette of shades that fall in the Majirel Classic, Majirel Cool Cover, Majirel Lift & Majirel Highlift ranges. It further has 9 shade families to choose from – Fundamental, Ash, Iridescent, Gold, Copper, Red, Warm Brown, Cool Brown and Mocha.
With the two patented ingredients of Ionene GTM and IncellTM — which are highly concentrated in care, Majirel delivers 45% more care after coloration and 30% more protection to the hair fiber by working to protect the hair’s shaft all the way through while smoothening and softening the surface. The smooth, texture of the cream ensures perfect coverage and consistent, even colour.
The packs become more attractive and colour coded for easy recognition and recollection of shades for both the hairdressers and the consumers. The colour coded labels also speak for the shade families and can be easily recognised even while stacked on the colour bar.
Apart from the same iconic formula, in 2020, Majirel also retains:
- the same colour technologies
- the same creamy non-drip texture
- the same mistake-proof usage
- the same true-to-tone results
- the same numbering system
- the same pricing
- Majirel Absolu, Majirouge and Majicontrast become part of Majirel Classic family
- Majirel Cool Cover revamps its packs into a more modern look
- Majilift transforms in packaging as Majirel Lift
- Majiblond Ultra 900S revamps packaging into Majirel Highlift
The revamped Majirel focuses on a new style of education with more creativity, versatility and playfulness. The brand encourages hairdressers to co-create fashionable looks along with their consumers and explore a million ways of mixing, matching and creating new shades from the existing Majirel palette.
The large Majirel palette offers you the perfect toolbox to play and create looks for your consumers and amp up their hair fashion. The attractive colour-coded packs make it easier for the consumers to understand and demand a look of their choice from their favourite shade family.