The Body Shop India & Miracle Foundation to #LightALittleLife This Festive Season
UK based, Activist beauty brand The Body Shop India has launched #LightALittleLife program to support children who have lost their families, caregivers and livelihoods to the Covid-19 pandemic. Partnering with Miracle Foundation, this program aims to provide on ground, robust and sustainable support to children whose lives have been devastated by the second wave of the pandemic in India. It’s in line with The Body Shop’s continuing efforts at creating positive social impact.
In its quest to fight for a fairer and more beautiful world, The Body Shop India is joined by actor Sanya Malhotra as Chief Brand Advocate bringing her change-making voice, stereotype smashing persona, and fan-favorite appeal to the brand’s mission. As Chief Brand Advocate, Sanya will also lead The Body Shop’s SWAD – Squad With A Difference, consisting of various influential young voices from diverse walks of public life. Including actors, singers, artists, influencers, activists and beyond. Sanya and #TBSSWAD will together amplify the brand’s social justice causes and programs to young audiences across the country.
Shriti Malhotra, CEO, The Body Shop India says “As we head into what we hope will be a joyful festive season, we cannot forget that the pandemic has devastated some of the most vulnerable communities in our country this year. Being an activist brand means using our voice to speak for those who cannot speak for themselves and shining a light on communities in need. Through the Light A Little Life program, we are aiming to make real and lasting change for our children who have lost their caregivers in the pandemic. There can be no better time and cause than this as we welcome Sanya Malhotra to The Body Shop India as our Chief Brand Advocate. Self-made, independent, outspoken, intensely real and highly relatable, Sanya’s cinematic choices are truly inspiring to young women in our country and her commitment to empowering women and girls resonate with our feminist brand purpose perfectly. We have always believed in the power of collectivism and that a positive difference can be made when the right people come together. Sanya is a natural choice for us to lead our brand advocacy, amplify our unique activist voice and help us make that difference.”
Through the partnership with Miracle Foundation,#LightALittleLife is a comprehensive program that aims to support disadvantaged children impacted by Covid-19. Primarily focused on chidren who have lost their families or family livelihoods, The Body Shop will provide vital education and healthcare support for these children. The program will provide school supplies, coaching, tutor support; internet connectivity for online learning; timely medical tests, prescriptions, supplements; access to quality healthcare inclusive of emergency healthcare. To this end, The Body Shop is raising funds through all its point of sales including its 200+ retail stores as well as online store at www.thebodyshop.in allowing for voluntary customer donations of minimum INR 20. Every customer donation will be matched by equivalent amount from the Body Shop. The brand aims to raise awareness, match donations and raise a minimum of INR 2 Mn over the next 3 months for the children of Miracle Foundation.
Adds, Nivedita Dasgupta, Country Head (India), Miracle Foundation said “Children have been one of the worst sufferers & most underrepresented communities after the second wave of the pandemic. They have not just lost their family support but also rights to basic amenities like education & healthcare. We at Miracle Foundation India are grateful to join hands with The Body Shop and support the needs of these children. The project not only helps the children with mentors, books & stationery, online tutoring, timely medical tests, nutritional supplements but also helps raise awareness which goes a long way in ensuring stability and loving families for the children”.