The Body Shop Launches ‘Your Safe Space’ Campaign to Ensure Safety
The prolonged pandemic scenario has led to a change in consumer sentiments post lockdown — from a shift in priorities to shift in purchasing platforms along with constant fear of personal safety. Keeping all the preventive measures in mind, The Body Shop has introduced YOUR SAFE SPACE Campaign to ensure that their customers and store staff are all aware of the pandemic safety measures that have been implemented at every touchpoint by the brand.
In line with its Safe Space campaign, the New Normal at The Body Shop implies mandatory social distancing of 2m at all its stores and warehouses; extensive sanitization (of products and other touchpoints) as per WHO & government guidelines; compulsory temperature checks for staff as well as customers & encouraging contactless payments. Additionally, all the staff members have been thoroughly trained and equipped with regards to protective gear & measures. While the customers are also required to wear a mask inside the store – just like the store teams, they are also provided with a fresh pair of gloves upon entering the store.
Harmeet Singh – VP, Marketing, Merchandising and E-Commerce, Asia South, The Body Shop, says, “Nothing makes us happier than being able to serve our customers in our stores as we start to see the market open up in phases. At The Body Shop, we have taken this time to prepare for this step with a laser-sharp view & aim. Our Safe Space campaign has ensured to make our customers and staff feel safe inside our stores even today, by adopting numerous preventive steps and practices.”