The Body Shop Unveils The India Edit
A Bath & Body Collection exclusively for India
The brand with its origin in UK, The Body Shop, launched its first-ever India-inspired collection of bath & body products across its omnichannel outlets.
‘The India Edit’ also takes a new line of communication “Only in India, for You”. Comprises of four collections – Lotus, Hibiscus, Pomegranate, and Black Grapes and maintains its commitment to ethical beauty, with formulations being vegan, paraben-free, and dermatologically tested, made with over 90% natural ingredients and IFRA-certified fragrances .
Targeted at the Holiday Season season, the campaign accompanying the roll out has a youthful edge reportedly in sync with Body Shop’s ‘mission of empowering young consumers’- the newly-launched video campaign for The India Edit driving the principles of inclusivity and diversity whilst trying to capture the vibrant spirit and color of India.
The four collections come in 3 SKUs each with a 250 ml shower gel at INR 395, a 200 ml body lotion at INR 695 and a a 100 ml body mist at INR 795 and are available across retail outlets and D2C platforms.
The Body Shop, founded in 1976 by Dame Anita Roddick, is distributed in India by Quest Retail.
