The “Chromation” hair collection launched by Chromoplus Colorica
CHROMATION Hair Collection by Chromoplus Colorica from the Italian brand Rica, was recently launched in Delhi. This hair collection was curated in India by the Rica Hair Education Team and is also the first Indian Hair collection for the brand. Rica has been brought to India by Esskay Beauty Resources apart fromother brands like Casmara, Olivia Garden, Ola! Candy and Naturica.
The event was held at Hotel Holiday Inn, New Delhi and was witnessed by Owners and Top management of over 250 salons such as Looks, Bella Madonna, Trendz, Meghna, Grace and Glamour, VLCC amongst others. The event showcased the new collection “CHROMATION” an amalgamation of CHROMA + CREATION defining the purest form of colors and creativity.
Ankit and Subham Virmani, Directors of Esskay Beauty Resources presented the brand concept and the journey of the brand in the Indian market. Jyotsna Dang, National Education Manager, presented the technical aspects of the Color followed by the Hair Show where the Creative Director, Gourav Bhardwaj, presented the collection in action.
Chromoplus Colorica is reportedly, the first hair coloring treatment formulated with up to 94% Naturally derived ingredients and is the first certified 100% Vegan and Cruelty-Free Hair color in the world. It is also Dermatologically Tested and provides the hair with intense, brilliant, and long-lasting results. The colors are enriched with Mullein Flower extracts with strong luminescent properties, UV protection, that also prevents the hair color from fading. Marula Oil penetrates deeply and hydrates the hair and Quinoa Hydrolyzate nourishes and revitalizes the hair with high contents of protein and amino acids.
A USP of the brand is also the usage of Volcanic Water, the primary ingredient of all Rica formulations, that comes from the depth of Mt Etna volcano enriched with precious minerals and precious trace elements that strengthen the hair. It simultaneously treats the hair and makes it super soft, smooth and shiny. All 106 shades have been specially formulated without any potential aggressive or allergenic ingredient. The colors are free of PPD, Resorcinol, Cocamide DEA, SLES, PEG and Propylene glycol. The Oxidizing Creams are also enriched with Wheat Germ Oil and Volcanic Water and are free of Parabens, Preservatives and Silicones.
Colorica Chromoplus Hair Colors are complemented with Naturica – The Mediterranean Hair Care and Scalp Care brand from Rica.
