The Debut – Makeup Week 2019
Professional Beauty Group presented the first ever Makeup Week in Mumbai that had the who’s who of the industry in attendance, setting the conversation on the future of make-up and education rolling. Held on 25-26th March 2019, MUW had over 8 make-up shows with some of the most sought-after names in the industry, including Zorain Khaleeli of Zorains Studio, Bengaluru; Amod Doshi of Ovi Academy, Mumbai; Amisha Salunkhe of Amisha’s Academy, Mumbai; and Asha Hariharan of Asha Hariharan Academy, Mumbai. International experts such as the UK-based celebrity make-up artist and TV beauty expert Armand Beasley, Sanah Hassan of Kryolan Paris and Sharon Knuiman of Make-Up Studio Amsterdam were also present. The show was sponsored by Make-Up Studio along with NYX Professional.
“As the Indian society is warming up to alternative and creative career options, make-up artistry is gaining popularity. However, there still remains a skill gap in terms of technique, precision and execution. That’s why we have envisaged a first-of-its-kind make-up carnival – the Makeup Week,” said Vikas Vij, Director, IDEX.
MUW also had an exhibition area with the presence of brands like Make-Up Studio, NYX Professional, Kryolan, Proarte and Nykaa. There was also had a demo zone for make-up academies. During the first half on Day 1, make-up maestro Marvie Ann Beck and her team demonstrated trending looks. The post-lunch session was by Asha Hariharan Academy wherein their trainers created wearable looks.
Regarding their association with MUW, Ravi Mittal, Managing Director Ekta Cosmetics Ltd., said, “Make-Up Studio is proud to be associated with Makeup Week (MUW) as the title partner. MUW is an exclusive platform for the make-up industry where one would get insights from leading national and international make-up professionals.
The highlight for Day 2 was the panel discussions curated and moderated by Asha Hariharan, Founder – Asha Hariharan Academy and Beyond the Fringe salons. The panel comprised Geeta Roy, ex-beauty editor of
Vogue; Rafique Sayed, ace photographer; Cory Walia, Clint Fernandes and Vipul Bhagat, celebrity make-up artists; Ritoo Jhha, Editor, Beauty Launchpad; and model Priyanka Karunakaran. These experts discussed at length the nuances of building a professional career as a make-up artist and creating a wide spectrum of looks – from the red carpet to editorial. The main takeaway for the audience was the practical advice that the experts had to give on how to make it big in the make-up industry.
The first edition of Makeup Week concluded with a felicitation ceremony. Seasoned artists such as Ambika Pillai, Cory Walia, Clint Fernandes and Vipul Bhagat were felicitated for their contribution to the industry. Make-up veteran from the South Indian film industry, Pattanam Rasheed, was bestowed with a Lifetime Achievement Award for this invaluable contribution to India’s make-up industry.
