Time to go Sulfate Free
The new Xtenso Care Sulfate Free range is a testimony to L’Oréal Professionnel’s commitment to delivering the best and safest haircare products to its consumers. Read on to know more.
After a chemical treatment, the primary concern for any client is hair care. The pampering and care she gets at the salon needs to be replicated at home, too. And she cannot do it without the right products! It’s a task to find the right shampoo and conditioner that’s gentle on your tresses and yet, effective enough. L’Oréal Professionnel puts these worries to rest with the launch of its Xtenso Care Sulfate Free range of home care products. The range comprises Xtenso Care Sulfate Free Shampoo and Masque.
What’s new?
This hair care range has been designed with a formula free of sulfates and parabens. It is infused with KERATIN REPAIR + ASTA-CARE to strengthen the hair fibre and deeply penetrate hair with keratin. This potent combination gives you a frizz-free look, while restoring the strength and shine of your tresses.
The new range provides the right kind of treatment to temporarily smoothened hair, thereby making it last longer. As the products are gentle on the hair fibre, have non-stripping sulfate free formula and maintain the cosmetic effects of such services for longer, they are highly recommended by salons and hairdressers.
Sulfate-free! What’s that?
This term has been touted in the media for long. Hairdressers urge clients with chemically treated hair to use sulfate-free products, and customers are always enquiring about such products. But before we get drawn in by the trend, it is important to know what sulfate-free exactly means.
Consumers across the globe are understanding the benefits of lesser chemicals in their personal care products. This has increased the demand for sulfate-free products, especially in the hair category. ‘Sulfate free shampoos’ as a search query on Google India has seen a mammoth growth of +460% in just the last four years.
Sulfate-free formulations preserve the moisture barrier and protect the natural keratin in the hair fibre, resulting in softer, smoother hair with superior frizz control. Since both hairdressers and consumers have become more aware of the benefits of products free of sulfate-based surfactants, there is an increase in demand for products that are gentler on the hair and scalp.
Know all about the new XTenso Care Sulfate Free range
The new XTenso Care Sulfate Free range consists of a shampoo for gentle cleansing and a masque for intense nourishment.
- Keratin Repair deeply penetrates the hair to restore natural keratin.
- Asta-Care reconstructs and strengthens over-processed hair fibre.
The range offers three key benefits:
- Anti-frizz: Protects against humidity
- Fluidity: Perfect hair movement
- Shine: Restores natural health & shine
The new Xtenso Care Sulfate Free Shampoo is priced at `800 for 250 ml and at `1,900 for 1500 ml (for in-salon use) and the Masque for `900 for 200 ml. The products are available at all L’Oréal Professionnel salons across India.