Truefitt & Hill Opens First Outlet in South Delhi
Continuing its 213-year legacy of premium grooming services for men, Truefitt & Hill opened their doors to one of Delhi’s poshest neighbourhoods – GK 2. Having groomed the Monarchs of Great Britain through nine consecutive reigns, the brand is globally renowned as a pioneer in men’s grooming and has been present in India since 2013, operating 22 outlets across 12 cities. The newest addition to the chain is their second outlet in the nation’s capital.
Taking its traditions forward, the ambience at the GK 2 outlet is said to be royal and of the highest standards. The interiors are done up with mahogany wood along with a chic blue wallpaper to provide a relaxing environment to the brand’s discerning patrons. The salon is spread across an area of 1200 sq. ft. with 5 barber chairs, 1 manicure pedicure chair, and 2 foot-spa chairs. Services offered include Royal or Classic Shaves, Haircuts, Manicure, Pedicure, Head massage, hand and foot massage, facial, hair grooming, hair colouring and many more.
Speaking at the launch of their 22nd store, Istayak Ansari – Co-Founder & Director, Lloyds Luxuries and Krishna Gupta – MD, Lloyds Luxuries share, “The surge in beauty blogs and social media influencers have inculcated the importance of grooming as a daily necessity, and we at Truefitt & Hill provide men with the most luxurious atmosphere and highly-skilled barbers and staff to turn this grooming exercise into a luxurious experience. Finding greater resonance with young men who are choosing to align themselves with brands alike TF&H, we currently have 22 open and operating stores across 9+ cities in India and 1 in Dhaka, Bangladesh. Standing at the cusp of the market growth rate of about 25%, we look forward to growing and opening new stores.”
“The increased exposure brought on by the age of social media plays a significant role in consumers putting more stock in looking good at all times. Men are becoming more aware of self-grooming, body image and hygiene. The aspirations and requirements of today’s young Indian men are rapidly evolving. With a surge in disposable income, men are becoming more discerning and indulgent. In an evolving trend in India, men are beginning to look at innovative grooming services carved specifically for them. What’s better than Truefitt & Hill, who’s committed to serving the modern men with an unparalleled level of luxury service in the world! GK2 witnesses a heavy footfall of well-heeled young ubersexual men, confident and conscious of what they wear and how they look creating an attractive market for the brand”, highlights Angad and Neoma Pasricha – Franchisee, Truefitt & Hill, Delhi-GK2
Angad Singh Pasricha is the Managing Director of TCNS Limited, which has a legacy of being sourcing partners to much prominent global apparel brands. They also have successful retail labels such as W for women, Aurelia and Wishful. Neoma Pasricha is an alumna of CJM – Delhi and has done her higher education from University of Sheffield and LSE.
