Vanity Wagon’s – Mix It Up 2.0 – An on-Ground Connect
India’s clean beauty marketplace Vanity Wagon hosted its second Conscious Beauty Experiential Event- Mix it up 2.0, at Chica, One Golden Mile, New Delhi on 26th June. While an array of skincare and beauty brands like Juicy Chemistry, The Switch fix, Pure by Priyanka were exhibited, the event also included various activities and workshops – graphic eye makeup & hairstyling in association with Neu Salon, sustainable press on nail art, a workshop by Dr. Kiran Sethi sharing DIY at home skincare tips, live music, an occasion when Actor Anita Hassanandani passionately talked about her newly launched skin care brand, Better Beauty.
Naina Ruhail, the Founder of Vanity Wagon said “We have reached a point where consumers are more aware of the products they use and the chemicals they apply to their skin. Today, the majority of people carefully consider and reflect upon the ingredients of the products, which increases their propensity toward conscious beauty. This event fortunately geared interactions towards a healthier and sustainable lifestyle. We put in a conscious effort at connecting our customers with members of the Vanity Wagon team so they had a better understanding about what clean beauty stands for as they got first-hand experience of the products.”
Essentially this event focused on aiming to fix the problem of misinformation by organising a customer interaction with the founders and other members of the Vanity Wagon Team. With Mix It Up, Vanity Wagon is attemting to provide a wholesome shopping experience for its customers with interactive and informative buying from their favourite brands accompanied with games, workshops, drinks, food and live music.
By organising such an event, Vanity Wagon aims at pushing forward with the Clean Beauty movement. The first event took place in April 2021.
Entrepreneurs Naina Ruhail and Prateek Ruhail founded Vanity Wagon for Indian consumers to buy clean beauty products online.designing it as a information-oriented beauty marketplaces that pledges to bring only toxin-free and natural beauty products to its consumers. Be it beauty or personal care, they aim to bring the safest solutions to one’s doorstep without any hassle.
A good strategy to connect with the customer in the anonymous world of D2C shopping.