Vega Brings Innovative Makeup Brand SÉRY Cosmetics to India
Personal care appliances and beauty accessory brand Vega announced the launch of the innovative makeup brand, SÉRY Cosmetics in India through E-commerce channels including its own website.
“We are delighted to introduce SÉRY and excited about presenting an exclusive makeup range for our Indian consumers. The brand includes a range of Lip, Eyes and Face products with formulations enriched with natural ingredients. The core aim of the brand is easing makeup application on-the-move. It comes in a stick format that is convenient, and ready to use. SÉRY is crafted for the women who believe in keeping up with the hustle, in style. The purpose of SÉRY is to create a line of products that capture the essence of today’s women. Whether it’s getting glam at home, feeling confident at work, or making heads turn, SÉRY is here to bring out the best in you!”, said Sandeep Jain – Promoter of SÉRY.
Manufactured in India, the products are said to be formulated with meticulous research in Italy and enriched with natural ingredients such as Red Raspberries, Vitamin E, and Castor Oil. Customers can buy some of the brand’s signature products such as, ‘Capture D’ Matte Lasting Lip Color’, ‘Fix ‘N’ Click Foundation Stick’, and ‘Xpress Lash Volumising Mascara’ from their official website or Amazon India.
SÉRY has roped in the popular Bollywood actress Amyra Dastur as its brand ambassador. As part of this association, Amyra will feature in the latest launch campaign video.
Speaking about her association with the brand, Amyra said, “I love the idea of a stick format, svelte design, and makeup range. I am extremely delighted to be the face of SÉRY, a brand that syncs with my on-the-move persona.”