Victoria’s Secret to Open First Full Assortment Store in Mumbai
American speciality retailer, Victoria’s Secret, the leading specialty retailer that regularly comes up with fashion-inspired collections, fine fragrances, body care, and lingerie & lounge wear, is set to expand its global presence with the opening of its first full assortment store in Mumbai, India.
The new Victoria’s Secret store will be located at Phoenix Palladium mall, Lower Parel. The store will feature a wide selection of the brand’s signature bras, panties, and sleepwear across a multitude of collections featuring the newest Dream Angels and Victoria’s Secret PINK Wear Everywhere Bra Collection.
Alongside the brand’s best-selling lingerie there will also be Victoria’s Secret Beauty including popular fine fragrances, scents, and mists. The store will introduce a new fine fragrance, Bare Eau de Parfum, that celebrates individuality and self-expression with a campaign featuring a diverse cast of women who represent the power of being present and authentic in everyday life.
Victoria’s Secret (NYSE: VSCO) is the world’s largest intimate specialty retailer offering a wide assortment of modern, fashion-inspired collections including signature bras, panties, lingerie, casual sleepwear and athleisure, as well as prestige fragrances and body care.
Personalized, one-on-one bra fitting appointments with specially trained Bra Fit Experts will also be available at the new store. Bra fittings are complimentary, and no appointment is required. Victoria’s Secret offers bra sizes from 30AA to 42DDD in a range of lining levels including unlined, lightly-lined, and push-up.
The brand, reportedly, has more than 1,350 retail stores worldwide and a predominantly female workforce of more than 25,000, Victoria’s Secret boasts the largest team of specialty trained bra fit experts worldwide. Victoria’s
*Source: Euromonitor, US retail unit sales, 2020, excluding mists. Aggregated sales of Victoria’s Secret Bombshell fragrance
Major Brands has been the forerunner as the premier partner in India for international brands such as Aldo, Aldo Accessories, Bath & Body Works, Charles & Keith, Beverly Hills Polo Club, Call It Spring, Inglot, La Senza, and now Victoria’s Secret in its portfolio.
