Yes Madam Rolls Out Digital Campaign #readyforVDay for Valentine’s Day
Indian tech based Home Salon startup, Yes Madam, India’s has announced the roll out a digital campaign #readyforVDay to celebrate Valentine’s Day. The campaign emphasises the need to love oneself first, breaking away from the norm of typical Valentine’s Day celebrations with one’s companion.
The outreach is through a bunch of posts and videos on its social media platforms that announce various offers on array of services for women to avail and enjoy.
Says Mayank Arya, Co-founder of Yes Madam, “This valentine’s day Yes Madam is celebrating a love that is not anchored with anyone but with the self. The campaign’s objective is to convey a heartwarming and introspective message to people to embrace and shower themselves with self-love every day of the year rather than succumbing to the pressure of finding perfect love. With Yes Madam, it’s time to step back and pamper yourself by taking advantage of luxurious salon services in the comfort of your own home,”
The discounted services include Waxing, Manicure, Pedicure, Detan, Cleanup, Bleach, and Facial services. On every booking, clients will also receive a free Vitamin C serum worth INR 400.
Starting off in 2017, Yes Madam reportedly has a customer base of 1 million+ served by over 2000 beauty professionals, and a presence across 35+ cities of India.