Zero Gravity Aesthetics & ONC to Promote Organic Cruelty-Free Products
Global organic hair care brand ONC has partnered with leading beauty and wellness import house Zero Gravity Aesthetics, to promote organic cruelty-free products in the Indian market. Through the exclusive partnership, Zero Gravity has launched ONCs first product – Quinoaplex R3, a hair care solution with organic ingredients like quinoa protein and aloe vera. Apart from this, the partnering brands also plan to launch natural hair colours.
The newly launched organic hair spray caters to both men and women and claims to bond, moisturize, and nourish hair with its natural proteins. Available in three sizes – 50ml, 125ml and 500ml, starting from INR 3,850, INR 8,000 and INR 28,000 respectively, Quinoaplex R3 is said to be free from silicone, sulfates, parabens, phthalates, DEA, and aldehydes. It promises to help reduce oil at the roots, improves circulation on the hair follicle, slows hair thinning, and majorly helps in controlling hair fall to make the hair look and feel thicker and fuller. It is said to be convenient to use as well – simply spray 3-5 pumps to the scalp, let it sit for 10 minutes and rinse off.
Commenting on the partnership, Saania Singh, Co-founder, Zero Gravity Aesthetics said, “Several brands in the market use inferior and toxic hair care products that damage both hair and skin. Quinoaplex R3 is a perfect solution to address this problem due to its pure composition of organic ingredients like aloe vera and quinoa protein, which enrich the scalp and leave the hair healthy, and full of shine, without damaging the skin. With its wide array of natural products, Zero Gravity aims at bringing an organic revolution across India with a focus on promoting the hair health of both men and women. We are thrilled to partner with the brand and believe that Indian customers will truly benefit from its exceptional products.”
Incepted in 2017, Zero Gravity Aesthetics currently offers high-quality hair care products from four leading brands – including Amazon Keratin, Zero Gravity, ONC Natural Colors, and LA Girl. With a significant presence in the North Indian market, the brand is rapidly planning to expand on a pan-India level.
Speaking on the official launch, CEO and Founder, ONC said, “We are thrilled to have Zero Gravity Aesthetics as our exclusive distributor in India. Through this alliance, we will introduce to the Indian market, products that are not only healthier and cleaner but also environmentally friendly. We believe this will be a fruitful and promising partnership that will not only educate the Indian market but also offer them genuine healthy products.”