Katrina Kaif Roped in as the New Face of Emami 7 Oils in One
Emami has appointed Bollywood star Katrina Kaif as the new brand ambassador for their ‘Emami 7 Oils in One Non-Sticky Hair Oil’. With her wide appeal across demographics and ages, Katrina’s inclusion as an endorser is said to blend perfectly with the ethos of the brand, aptly representing a modern woman who performs every role seamlessly. Developed in collaboration with International hair expert Tony Pearce, Emami 7 Oils in One claims to offer an expert solution for repairing hair damage and making it 20 times stronger from inside & all-day set from outside. It is said to give superior nourishment while keeping the hair light at the same time. This oil is said to be a unique blend of 7 natural oils – Almond, Jojoba, Argan, Olive, Walnut, Amla and Coconut.
Speaking on the occasion Priti A. Sureka – Director, Emami Limited said, “As per industry estimates, light hair oil is the fastest-growing segment with a CAGR of 25 per cent in the last 5 years. As a brand, we have taken a keen interest in the segment, established ourselves as a dominant player and have gained a firm foothold in this dynamic space. We welcome Katrina to our Emami family. She is an epitome of beauty and is grace personified. She is a global figure who has carved her own niche with her sheer confidence and success. Her infectious charm only adds to her superstar repertoire. She fits the brand image impeccably and her involvement will surely have a positive connect with our consumers.”
Commenting on her association with the brand, Katrina Kaif added, “I am extremely glad to be associated with Emami 7 Oils in One as a brand ambassador. Every girl wants a healthy, lustrous mane, but it becomes very difficult to achieve the feat given the amount of damage our hair is exposed to. My professional commitments ensure that my hair is exposed to a lot of heat and bright lights during shoots which causes extensive damage. Pollution also adds to the harm. With Emami 7 Oils in One, I have found the perfect all-in-one solution for all such problems. The ingredients are all natural oils that help repair hair damage, rejuvenate, nourish and boost hair strength and growth.”