SoulTree, Soumya Rasa & What the Future Holds
The Luxury Ayurveda beauty and wellness brand, SoulTree, (Lotus Herbal Group) got a new body care range – the Soumya Rasa line. The Ayurveda based line has three collections, which include Malatii, Mystical Manjula, and Nerolii. The SKUs comprise Face & Body Mists, Shower Gels & Body Lotions, distilling the power of aromatherapy. Beaute Espace gets exclusive inputs from CMD, Nitin Passi on this launch and future plans :
How is the body care range special compared to others in the market?
SoulTree’s ‘Soumya Rasa’ body care range uniquely combines Ayurvedic therapeutics with sensorial bliss, setting it apart in the competitive market. Its striking difference lies in introducing glass packaging for the first time, showcasing a commitment to sustainability while delivering a transformative sensorial experience.
The range has a sensorial depth but given that the brand is anchored in Ayurveda, the scrub and oil are missing? Do tell us why?
Our forthcoming product line introduces a multitude of new additions, aligning with our strategic, long-term initiative. Expect to encounter captivating product formats that extend our body care range.
What’s the next big thing from Soul Tree?
SoulTree has consistently led the way in innovation. We look forward to revolutionary, therapeutic Ayurveda-based launches soon. Additionally, we have plans to broaden our retail presence across all major metros and Tier 1 cities in India.
Website:https://www.soultree.in/
