Arata Launches Its Style Pro Range
Indian haircare brand, launched in 2018, ARATA, thats been championing the power of naturally-derived ingredients, have a new grooming range – Style Pro.
The new range introduces a collection of home-grown, vegan and cruelty-free styling formulas designed for men and women sporting long and short hairstyles.
The Style Pro is positioned for everyday usage said to come with the right amount of nourishment and hydration and consists of four products –
Sea Salt Thickening Hair Spray: Its triple-powered ingredients — salt, biotin & niacinamide, are meant to maximize thickness, making thin or fine hair appear voluminous.
Price – INR 399
Hair Pomade: Crafted into a moisture-rich, creamy consistency, the formula, featuring shea butter, avocado oil & vitamin E, is meant to allow a soft hold & ismeant to create sleek, defined looks with a glossy finish.
Price – INR 349
Beard Growth Oil: Infused with Amla Oil, Jojoba Oil & Green Tea Extract, its meant to moisturize while ensuring healthy hair growth.
Price – INR 299
Hair Clay Wax: A blend of Kaolin Clay & Candelilla Wax, this formula offers a stronghold with a matte finish and is designed for enhancing volume and definition.
Price – INR 349
Shop for the new Style Pro range on www. arata.in
Launched in February 2018, Arata is a personal care brand focused on creating non-toxic and clean hair care, face care, body care and oral care formulations. The company sells all-natural, plant-based, vegan, and chemical-free unisex skin, hair, and oral care products. Arata is the only brand in India to have received the coveted EWG Verified certification for its products and is also Australia-Certified Made Safe & Non-Toxic and Peta-Certified Vegan & Cruelty-Free.