Bath and Body Works Launches the “MEN’S SHOP” in India
Expands its Men’s Portfolio by introducing core grooming assortment for face & beard
American speciality retailer Bath & Body Works known for personal and home fragrances and extensive range of bath and body products, extended and depended its offering on the men’s category in India by launching “The Men’s Shop”.
It comes with a curated selection of Face Care, Beard Care, and a host of other products positioned as one-stop destination for men’s grooming and personal care needs.
The new and re-designed collection includes:
The Facial care line includes:
- Daily Face Wash with Aloe
- Exfoliating Face Wash with Aloe & Vitamin E
- Daily Face Lotion with Hyaluronic Acid
- Hydrating face Cream with Hyaluronic Acid
- The Beard grooming range has the following:
- Beard & Face Wash with Aloe & Vitamin B5
- Beard Oil with Coconut Oil & Vitamin E
- Beard & Scruff Cream with Shea Butter
Some fragrances include the Hero Fragrance and Men’s Core Redesign which has
Ocean: a blend of blue cypress, vetiver & coastal air.
Bourbon: a spicy blend of white pepper, dark amber & Kentucky oak.
Mahogany: blend of mahogany, black teakwood & lavender.
At the Beach: capturing perhaps The perfect beach day (sand, sun, waves and all)
Noir: blend of black cardamom, smoky vanilla and a hint of musk
Abhishek Bajpai, CEO of Apparel Group India Pvt. Ltd., said about this launch “We are excited to announce the launch of ‘The Men’s Shop,’ a new category introduced by Bath and Body Works in India for the first time. We believe in including everyone in the delightful and personalized self-care experience that BBW offers. With the launch of this new category, we are extending our commitment to presenting high-quality products that cater specifically to the unique, evolving needs and preferences of the modern Indian man “.
The brand also has 30 retail outlets across India.
Link – https://drive.google.com/drive/folders/1vsZQfldO3pa-XXVduzX3fWEOAJyw6Qhf?usp=sharing