#FragranceFinds: Si Eau De Parfum Fiori by Giorgio Armani
Sì is Giorgio Armani’s tribute to modern femininity – a declaration of freedom, love and life. Introduced in 2013 with Sì Eau de Parfum and reimagined in 2018 with the powerful and vibrant Sì Passione, in 2019 Sì starts a more floral chapter with Sì Eau de Parfum Fiori.
Created by perfumer Julie Massé (MANE), Sì Eau de Parfum Fiori reinterprets the classical Sì Eau de Parfum Chypre theme with Neroli, a Mediterranean white flower, for a more open and lush experience. Blended with top notes of sparkling green mandarin and energetic blackcurrant – the signature ingredient in every Sì fragrance, and with base notes of vanilla and white musk, Sì Fiori has a grace that is both simple and complex, like a flower, from which it takes its inspiration.
With Sì Eau de Parfum Fiori, the contemporary inner colour lacquer of the bottle, a Sì signature since the energetic red of Sì Passione, now vibrates with a delicate pink nude. The distinctive design of the Sì bottle remains iconic – structured yet simple, its foundation not truly squared nor truly rounded, the design of the Sì bottle effortlessly draws the eye to its tapered curves and cap. Playing on the duality between strength and lightness, the bottle combines the transparency of the glass, the deep black density of the cap, and the new pink nude lacquer in perfect harmony. The golden ring, a symbol of eternity and timelessness, graces the neck.
“Sì is my tribute to modern femininity, an irresistible combination of grace, strength and independence of spirit.” – Giorgio Armani
Cate Blanchett is the ambassador of Sì since its creation in 2013. Along with her, Chinese actress Elaine Zhong, and international models Adwoa Aboah and Sara Sampaio also embody the strength and independence of the Sì femininity and all the facets of the Sì woman.