Henkel Makes History with 24 Hour Global Charity Hair Festival
Schwarzkopf Professional, a Henkel Beauty Care Professional brand, recently hosted a 24-hour global charity hair festival – Hairdressers United – that brought together some of the finest hair professionals from around the world live online, to share technique, trends, innovation and more. The one-of-a-kind digital event, continuously live-streamed for a total of 27 hours and 34 minutes, is said to have been recorded as a GUINNESS WORLD RECORDS™ official attempt for the ‘longest online hair education seminar streamed over the internet’.
Aimed to be a celebration of solidarity with the hairdressing industry, the unique concept brought together 41 top Hair Artists from 19 different countries (13 different time zones) present a variety of Look & Learn seminars, in 9 different languages. From India, Celebrity stylist and Schwarzkopf Professional India’s brand ambassador Florian Hurel participated conducted a live demo on ‘Styling for a perfect Red Carpet Look’. The session featured four looks – Open wavy Hair, Textured ponytail, Twist-up bun, and Gelled wet back hair look.
Sharing his experience, Florian Hurel said, “It was a great opportunity for me to be educating and sharing the space with the brightest stars in the mane magnum. On a personal level, I think hair will be a great medium of expression: now more than ever. People will want to speak through their hair, tell stories and make the world a better place”.
The live stream covered everything from hair colouration, including blonding, balayage and blur techniques to cut, styling and barber art, as well as creative up-do tutorials and braiding trends; totalling 41 different tutorials. It was also re-streamed to four digital channels, including behindthechair.com.
Shama Dalal – Head-Marketing, Schwarzkopf Professional India, said, “Henkel Beauty Care is proud to be bringing together the entire hairdresser community together for a noble initiative. And we are thoroughly excited and honoured that our initiative has made it to Guinness World Records. At a globally challenging time like this, we felt there is a need to instil a strong sense of community among the hairdressers and clients that may be missing for some individuals. ‘Hairdressers United’ was a successful first time ever 24hr global live event sharing some great knowledge, insights and talking about the future of hairdressing. This charity event aimed to raise funds through user engagement and donations during the live stream.”