L’Oréal India Develops ‘Back to Business’ Safety Guidelines for Salons
L’Oréal India has developed a support guide for salons, outlining hygiene and operating guidelines for when businesses reopen. L’Oréal will also help hairdressers exceed the usual salon safety and sanitary measures to keep themselves and their clients safe, by supplying masks and hand sanitizers.
L’Oréal’s ‘Back to Business’ hygiene and safety guide is expected to be distributed to its 45,000-strong salon network and over 170,000 hairdressers before the lockdown restrictions are lifted. The support guide includes post-lockdown advice around ensuring the safety and wellbeing of customers and employees; safer operating procedures including hand cleansing, tool disinfecting, salon routing, pre-booking, reorganisation of salons to space out appointments and electronic payment, etc to ensure the social distancing requirements. These guidelines are available to all hairdressers or salon partners of L’Oréal Professional Product brands – L’Oréal Professionnel, Matrix, Kérastase and Cheryl’s Cosmeceuticals.
The L’Oréal Professional Products Division has been active in keeping their hairdressers up-to-date on their skills and visible to their clients, by providing extensive online training while their businesses are temporarily closed. Over 4,250 e-training sessions have been conducted for 50,000 hairdressers and beauticians in this period. L’Oréal also announced a credit extension for all its distributors and direct salon partners for the period of the lockdown.
Amit Jain, MD, L’Oréal India said, “The Hairdressing industry is a key source of employment and it is important hair salons get back to business safely, once lockdown restrictions are lifted. The past few months have provided us with even greater awareness of the importance of our hairdressers and the demand from consumers for hair salons reopening is high.”
D. P. Sharma, Director, Professional Products Division said, “L’Oréal’s Professional Products Division in India has over 170,000 hairdresser partners, operating in over 45,000 salons. We are strongly mobilised to help our salon partners navigate these challenging times, with the primary objective of ensuring the safety of consumers, our partner salons and their employees. We are committed, now more than ever, to our role as partner and advocate of the hairdressing industry and will continue to work tirelessly to lessen the impact of this crisis on them.”