ITC Savlon Launches Hand Sanitiser Priced at 50 Paise
Multi-business conglomerate ITC, through its hygiene brand Savlon, has launched its hand sanitiser at a price of INR 0.50 or half an Indian rupee. Developed with the help of global leaders like Givaudan, the Savlon hand sanitiser comes in a sachet format and is probably the world’s most economical hand sanitiser available today. In a responsible step forward, Savlon introduced the hand sanitiser sachet to address the issues of accessibility, affordability and availability during these unprecedented times.
Sameer Satpathy, Chief Executive, Personal Care Products Business Division, ITC Limited, said, “We are amidst an unprecedented global health crisis and it is imperative to accelerate our efforts in introducing innovative solutions to help fight the pandemic. Precautionary measures of personal hygiene have today become a household need besides social distancing, to contain the spread of this contagion. The launch of probably the world’s most economically priced hand sanitiser in a sachet format is an endeavour to ensure wide access to hand hygiene.”
Ajit Pal, Regional Director, South Asia, Fragrances Division, Givaudan, added, “The name Savlon stands for reliability. The consistency with which ITC has upheld the various attributes that make it one of the best brands of its kind in the world is truly commendable. We at Givaudan feel privileged to have been a partner in the sensorial journey of the brand. The launch of Savlon sanitiser in a single-use sachet at the incredibly low price marks a major milestone in the brand’s history. It delivers the same standards of quality and reliability that Savlon stands for but for the first time at a price point that makes it available to millions of new consumers. It meets important health and safety need today and this launch ITC has indeed made its contribution towards a national cause.”