Indian News
Innisfree’s Inniforest initiative
Innisfree along with Sankalp Taru has initiated a green movement, a promise to plant 1,000 trees in the Alwar district of Rajasthan under the name of ‘Inniforest’. The initiative is Innisfree’s endeavour to rejuvenate arid lands with lush greenery and provide the community with fresh fruits and oxygen for decades to come. Rehabilitation of barren land, community sustainability and conservation of the ecosystem are a part of Innisfree’s Green Forest Campaign. Doyoul Lee, Country Head, Innisfree India, said, “This is our first step towards Global Green Forest Campaign which we have initiated for the first time in India. We have taken Bansur, Alwar, as a forest plantation site because it falls in the south eastern part of Rajasthan that is semi arid and completely dependent on rainfall.”
The Balm debuts in India
theBalm has made its Indian debut with its complete line of cosmetics this August, by way of a strategic partnership between Leap India and top beauty e-tailer Nykaa. Founded by Marissa Shipman in 2004 in the US, theBalm is a global market leader. Its range comprises make-up, skincare, hair care and nail polish. theBalm make-up is both paraben and talc free, while also being among the few affordable cruelty-free products, available in India. It offers long lasting, water resistant, smudge-proof and lightweight formulas across genres. The products come in quirky vintage packaging.
MUD launches its cosmetic range in India
Make-up education and cosmetics brand, Makeup Designory (MUD), has collaborated with Leap India to launch its unique range of polished and professional make-up products and tools in India. The range has smart and sophisticated variants for face, eyes, cheeks and lips, including contour powders, foundations and base compacts; liners, mascaras and brow fixers; blush palettes; and glazes, glosses, pencils. Currently the brand has launched 118 moderately-priced SKUs. They are available on Myntra and Nykaa.
MUD has also come up with a make-up looks collection, in collaboration with fashion photographer Rohan Shrestha and his School of Photography. The models in the collection are influencers, such as top fashion blogger and style icon Kayaan Contractor; model and designer Gabriella Demetriades; celebrity fitness and yoga trainer Anshuka Parwani; popular pole artist Aarifa Bhinderwala; motivational speaker and yogini, Natasha Noel; and brand ambassador for Zumba in India, Sucheta Pal. The campaign is a play on the term MUD and the bold call-out ‘You’ve got MUD on your face.’ MUD roped in international hair and makeup artist, Marianna Mukuchyan, to create these looks. The campaign can be viewed on the brand’s Facebook and Instagram pages.
Etihad Airways partners with ACQUA DI PARMA
Etihad Airways has launched a major new partnership with the Italian fragrance brand, ACQUA DI PARMA. From August, the UAE national airline will introduce a range of exclusive amenity bags and toiletries for its customers travelling in The Residence on its Airbus A380s, and on long-haul First Class and Business Class services. The iconic brand will also feature in the airline’s flagship First Class Lounge and Spa in Abu Dhabi. The new collaboration was celebrated with a curated event at the St. Regis Hotel’s legendary Abu Dhabi Suite.
Priyanka Chopra, Shahnaz Husain at FLO event
FICCI Ladies Organisation (FLO) had organised an event titled ‘Challenging the Status Quo & Forging New Paths’ on 6th August 2018 at FICCI Federation House. It had an interactive session between Bollywood star Priyanka Chopra and ace journalist Vir Sanghvi. Priyanka spoke about who is an empowered woman and how she is perceived today. She highlighted that every woman dreams of being able to make her own decisions without being judged for them. Shahnaz Husain, CMD, Shahnaz Husain Group, was one of the esteemed guests at the event.
HUL takes over Dermalogica
Aurelian Lis, CEO, Dermalogica, has announced the transition of Dermalogica’s operations in India from Nytec to Hindustan Unilever Limited (HUL). This move will ensure that the exclusive responsibility of Dermalogica in India will be handled by the Professional Beauty Team at HUL, effective from 1st September, 2018. This decision has been taken considering the significant stepping up of capabilities and resources. Dermalogica will continue to bring cutting-edge innovation, access to global Dermalogica content and knowledge from The International Dermal Institute (IDI) experts to help professionals. The success of the Dermalogica brand is built on the compelling product portfolio and impactful education formulated by IDI, which enables Dermalogica skin experts to continuously delight clients. In his letter making this announcement, Lis said, “Dermalogica wishes to thank Nytec for their dedication and commitment in building the brand in India. We are deeply grateful to you for your faith in the last 11 years and look forward to your continued support and partnership in the journey to building India’s most loved professional skin care brand.”
Men’s corner
Beardo’s new campaign with Shahid Kapoor
Beardo, the premier men’s grooming brand, has launched its latest campaign – BEARDO69, its going down with brand ambassador Shahid Kapoor. Other names in the campaign are influencer Beer Biceps, BeYouNick, Mumbaikar Nikhil, Filter Copy team – Ayush Mehra, Aniruddha Banerjee, Viraj Ghelani, Sudev Nair and Veer Rajwant Singh. Beardo 69 is series of short films. The videos are available on Instagram (IGTV), YouTube, Snapchat and Facebook. Speaking about the campaign, Ashutosh Valani, Co-Founder, Beardo said, “Beardo as a brand, is bold and out there, and our consumers relate to the content we produce. Beardo 69 is one such bold campaign, first of its kind for the industry in our country. Most of us consume content online and we love it if there’s twist to the style of delivery and execution and we at Beardo will always try to do that.”
Grooming the Truefitt & Hill way
Truefitt & Hill, the world’s oldest barber shop, has launched five new products for men. The range include Apsley Shave Cream Bowl, Apsley Cologne, Athenian Water, Freshman Friction and Advanced Treatment Serum. The range is designed to take care of the grooming needs of a man. The shaving cream is glycerin based while the cologne has sensual notes of musk, cedar wood, patchouli, vetiver, pepper and grapefruit. Athenian Water is designed to promote scalp health. Freshman Friction is a hairstyling product while Advanced Treatment Serum is a skincare one. Price range starts at Rs.2,900 onward.
Juicy Chemistry is certified organic
Juicy Chemistry, a Coimbatore-based skincare brand, has been certified organic by ECOCERT GREENLIFE according to COSMOS Standard. The formulations at Juicy Chemistry are carefully created with a blend of essential oils, butters, base oils and botanicals. The 350 plus ingredients of more than 100 products and the brand’s entire manufacturing facility of around 7000 sq ft is now certified organic. It has customers in 22 countries and all over India. Juicy Chemistry has already started focusing on their growth strategy with plans of launching an exclusive store in Chennai, Bengaluru, and Mumbai by the next financial year. The products are available on Juicy Chemistry website, Amazon, Nykaa and That 1 Too.
New digital campaign by Olay
Olay has come up with a new campaign for mothers. ‘#REBORN’ is calling out to moms to take up the 28 days skin transformation challenge. Olay’s skincare range includes products for all skin age starting with 20s, and provides 28 day skin transformation solution to get back the glow and confidence that is a concern for mothers. Olay has roped in young Bollywood mom Mira Rajput. The campaign kick-started with a digital video starring Mira, where the young mom shares her personal journey post motherhood. “Olay is a brand that addresses different skin care needs for women of all age groups. It, therefore, delights me to share my story with all the new moms and I encourage them to do the same,” says Mira.
Jaisalmer gets a new Marriot Resort and Spa
Bobby Mukherji & Associates (BM&A) has designed the interiors of the Marriott Resort and Spa in Jaisalmer. The design is a modern take on Indian royalty, keeping a deeply Indian essence to a stunning work of hospitality that has an international outlook. Overlooking the Jaisalmer Fort, the palace hotel showcases flawless design, amenities and world-class service. The hotel’s design draws on the rich heritage of Jaisalmer. It also houses a spa that features luxe treatments in serene environs.
Nykaa Network launched
Nykaa has launched the Nykaa Network, India’s first interactive beauty forum where subscribers can chat with other beauty buffs, ask and answer beauty related questions, give and seek advice, discover trends and join beauty-centric conversations on topics of their interest. The platform that launched a few months ago gets 1.5 lakh monthly visits, and has close to 250,000 subscribers with about 13,000 new members signing up every week. The Network has been designed in a way that subscribers can join groups to discover content tailored to their interests, upload photos and chat with like-minded people. Additionally, they can also get video advice from India’s leading makeup, skin, hair and wellness experts.
Dove supports true imagery
Dove has launched the ‘No Digital Distortion Mark’ initiative. The Mark will roll out across all branded content globally beginning in July with deodorant campaigns leading the fray. By January 2, 2019, the mark will be incorporated into all static imagery showcasing women, across print, outdoor, in-store, digital and social media. Dove will be held accountable to only show accurate and genuine portrayals of people, showing them how they are in real life. This initiative is a part of Dove’s the Self-Esteem Project. In another development, the brand conducted a social experiment with a group of young girls, who were invited to select a face for the beauty feature of an international fashion magazine. The film capturing this experiment shows some raw and revealing discussions on what qualifies as beautiful for girls these days. Dove’s campaign draws attention to the fact that beauty stereotypes are rooted so deep in our society, that even girls as young as 10 are unable to escape them.