L’Oréal Paris Launch #WinOverDamage Campaign for Total Repair 5
L’Oréal Paris has announced the launch of its Total Repair 5 #WinOverDamage campaign featuring its global brand ambassador Aishwarya Rai Bachchan and new face of the campaign, Sobhita Dhulipala. The commercial film was launched across all platforms showcasing the two actresses shooting in harsh conditions.
The creative premise of the advertisement revolves around effectively winning over hair damage. In the commercial, while Aishwarya’s hair is prim and proper throughout, she notices Sobhita’s hair needs extra care to look on point, considering the adverse shooting environment. She recommends Sobhita to try the L’Oréal Paris Total Repair 5 Advanced Repairing range of shampoo, conditioner and serum to fight against the 5 problems of hair fall, dryness, roughness, dullness and split ends.
Speaking on the announcement, Pau Gruart – General Manager L’Oréal Paris, said, “We are elated to announce the release of our Total Repair 5 #WinOverDamage campaign with the gorgeous Aishwarya Rai Bachchan and Sobhita Dhulipala. Harnessing the latest in scientific innovations tailored to specific haircare needs, the campaign aims to highlight the proposition of our Total Repair 5 hair care range that helps repair hair damage because we believe every woman deserves the extra care and she truly is worth it!”
Speaking on the occasion, Sobhita Dhulipala said, “I am thrilled to be associated with L’Oréal Paris for their latest campaign. Keeping up with all the responsibilities that a woman shoulders while she plays different roles in her personal and professional life, she often tends to compromise on self-care. That’s when products like Total Repair 5 come to her rescue. It is very empowering to be able to represent this new generation’s idea of beauty because every woman is worth it!”