Revlon Pro Gets the Spotlight
Modi Mundipharma launches new format stores
Modi-Mundipharma Beauty Products Pvt Ltd. (formerly known as Modi-Revlon), part of Umesh Modi Group, had introduced Revlon in India in 1995. Today, Revlon’s diversified portfolio of brands is sold across India in approximately 40,000+ outlets and 100+ Exclusive Brand outlets. Recently they opened a full line store cum experiential zone in New Delhi that also offers hairdressing and other makeover services. They plan to expand rapidly with such format stores across the country. In a quick tête-à-tête, Shahzad Akhtar – General Manager Modi-Mundipharma Beauty Products, gives some interesting responses to Beauté Espace.
Revlon has been on the market for years now – could you tell us exactly what are your strengths and a few weaknesses?
Revlon is a global beauty powerhouse brand with a very strong portfolio of products for Professional segment, personal care and color cosmetics. Over the years Revlon has developed iconic sub brands such as Revlon Professional, American Crew, Super Lustrous, Color Stay, Colorsilk and many more. Our key strength is our brand with the promise of “Live Boldly” backed by the world class formulations developed by Revlon internationally. Revlon was the first international beauty brand in India, introducing its iconic range to the consumers in the country in 1995. While our distribution so far has been stronger in the multi brand Retail backed by beauty advisors and exclusive brand outlets, in the last 3 years we have been aggressively expanding our E-commerce footprint. We are now focusing on the professional channel as globally this is a major part of our global business strategy.
How many doors are you available with the makeup?
We are currently available in close to 50,000 retail outlets and key Salon Chains & E-commerce platforms.
How does Revlon Professional figure in your business configuration? What’s the current foot print?
Revlon professional is an extremely important vertical in the Revlon India strategy with a large portfolio of hair care and hair color products under brands such as Revlon Professional & American Crew – a very successful brand in the US. While we are already available in some key Salon Chains across the country, we have aggressive plans to expand both in salon distribution and launching new portfolios. We are keen to partner with premium salons suitable for Revlon.
What kind of training infrastructure do you have to take this forward given the challenges of availability trained salon professionals?
We have a team of experienced technical professionals, and we have our own academy which is well equipped with latest education programs to further train the salon professionals. Our trainers have been trained and certified by the Revlon Global team.
Finally tell us about Revlon Professional- will it be distributed into other salons? What’s the edge compared to other brands on the market?
We are open to partner with premium salons that resonate our brand ethos. In addition to Revlon Professional, we have one of the most successful men’s salon brands in American Crew. We also have plans to introduce CND a professional nail care brand.