Beardo Strengthens Its Salon Participation- Launches Professional hair colours for Men
Indian brand for male grooming, Beardo (Marico Group), recently introduced its newest range that comprises of AMMONIA FREE Permanent Hair colors, specially made for professional usage in salons. With this launch, the brand is trying to address the gap in the men’s hair colour category in salons.
The colours have, reportedly, been co-created along with expert professionals, the range boasts of a unique Oil Diffusion Mechanism that helps with deeper penetration of the colour. The formulation promises ‘vibrant, long-lasting colour while nourishing hair with the power of 4 oils – argan, olive, sunflower and almond oil’. Besides, the colours are ammonia-free, sulphate-free, & paraben-free. The pack is designed keeping in mind the ease of application, enabling salon professionals an efficient, no-drip application.
On this occasion, Sujot Malhotra, CEO, Beardo said, “This launch further underscores our commitment to invest in the long term potential of the Male Grooming space in India. While we are already present in more than 5000 salons in India, we look forward to partner with many more salons to empower them with the right products & services to help grow the category further. With 2 years in making, given the highly technical nature of hair colours, we are overwhelmed with the response the product has already received since its launch first in August 2023.”.
In 8 years since it entered market, the brand has attained a foot print of 5000 plus salons. Male grooming continues to be underdeveloped in India & since inception Beardo has been partnering Salons to help cater to the evolving grooming needs of men today. With a footprint of more than 5K salons in India the company has been taking consistent steps to enhance its presence in the salon-only category having launched Beardo Studio professional in January 2020 that has grown to a line of 20 plus products now. taking a bigger stride in 2022 Beardo also announced setting up of dedicated Brand exclusive salons, which has now scaled up to 3 states in India.
The brand has also consistently associated with leading influencers and celebrities like Suniel Shetty, Yash, BeYouNick, BhuvanBam, Ashish Chanchlani amongst others and with Bollywood star Hrithik Roshan being its current brand ambassador.